The power of brand positioning and how it can fast track your growth
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
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As a brand strategist – I’ll never follow trends and why your brand shouldn’t either
The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.
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How I stopped my client making a $20,000 mistake and losing 12 months of marketing
Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.
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How I signed 4 new clients last week without any marketing (and you can too)
The stronger your brand the easier it is to make sales Last week, I signed four new clients without running…
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Welcome to my world!
Insights from Behind the Brand Hey there, and welcome, I’m Cass your Business BFF and open book brand strategist! I’m…
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How to makes sales faster by building Know, Like & Trust
This is why long form content is so powerful for your brand and podcasting add You Tube should be a…
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6 ways to know if you’re building brand trust
Trust is essential for turning potential customers into loyal, long-term brand fans. When you’re building a brand, everything you do…
