The hidden cost of DIYing your brand that you can’t see
So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…
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You’ve rebranded your business, now what?
You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…
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3 things I do that turns my leads into loyal clients
My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…
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WHY I said NO to my client wanting to give away $1,000 for referrals
When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.
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How to make every brand touchpoint form part of your story
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
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Should you pitch before your branding is sorted? Here’s my take
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
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The power of brand positioning and how it can fast track your growth
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
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As a brand strategist – I’ll never follow trends and why your brand shouldn’t either
The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.
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How I stopped my client making a $20,000 mistake and losing 12 months of marketing
Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.
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How I signed 4 new clients last week without any marketing (and you can too)
The stronger your brand the easier it is to make sales Last week, I signed four new clients without running…
