How to make every brand touchpoint form part of your story

Designing the Made Furniture Brochure
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.

Last year I had the privilege of designing a brochure for Made Furniture, a project that perfectly illustrates the power of cohesive storytelling across brand collateral. This wasn’t just about creating a beautiful catalogue. It was about weaving the brand’s narrative into every page, embodying its tagline: “You’ve Made It.”

Here’s a behind-the-scenes look at how I approached the design and layout to ensure every detail aligned with the brand’s identity and story.

Thoughtful design choices

To create a brochure that resonates with the audience, I focused on five key elements that bring the brand to life:

1. Lifestyle imagery that inspires
Each piece of furniture was showcased through stunning lifestyle photography. The goal was to highlight not just the product, but the moments that Made Furniture is designed to complement—moments that make you feel like “You’ve Made It.” This imagery captures the aspirational yet approachable nature of the brand.

2. Soft shapes reflect the product design
The furniture itself features elegant curves, so I mirrored this in the layout with soft shapes like arches and circles. These subtle details create harmony between the design of the brochure and the products it showcases, reinforcing the brand’s aesthetic.

3. The brand story comes first
The opening pages set the tone with the brand story and the inspiration behind the collection. By starting with the “why” behind the furniture, we invited readers to connect emotionally with the brand before diving into the product details.

4. A focus on customisation
Made Furniture is all about giving customers the power to create pieces that suit their style and space. To reflect this, I highlighted the broad range of colours and fabrics available, encouraging readers to “make it” their own. This flexibility ties back to the tagline and adds a deeply personal touch to the shopping experience.

5. A personal connection to the founder
Introducing Jason, the founder and designer, brought a human element to the brochure. Sharing his story and passion for creating timeless, customisable furniture builds trust and makes the brand feel relatable and authentic.

Why brand touchpoints matter

This brochure isn’t just a catalogue; it’s an extension of the Made Furniture brand.

Every design choice – down to the fonts, colours, and shapes was intentional. It’s about creating a seamless experience where every touchpoint tells the same story, from the website to the furniture itself.

When all your brand collateral works together cohesively, it reinforces your message and creates a lasting impression. Customers don’t just see a piece of furniture—they see a lifestyle, a story, and a brand they can connect with.

Bringing it all together

Designing this brochure was a rewarding experience because it’s a perfect example of how thoughtful branding can elevate a business.

From the tagline I created “You’ve Made It” to the layout, imagery, and storytelling, every element was pulled together to reflect the essence of Made Furniture.

So, the next time you’re creating brand collateral, ask yourself: Does this piece continue my brand story? Is it consistent with who we are and what we stand for? Because when every touchpoint works together, your brand becomes unforgettable.

What’s your favourite way to bring your brand story to life? Let me know in the comments below!