When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.
Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.
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Insights from Behind the Brand Hey there, and welcome, I’m Cass your Business BFF and open book brand strategist! I’m…
