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  • Is your brand costing you premium clients
    Brand · Business

    Is your brand costing you premium clients

    July 25, 2025July 25, 2025

    Ever wondered how much easier your business could be if your brand was doing the heavy lifting for you?

    Read More Is your brand costing you premium clientsContinue

  • How to make your brand name your superpower
    Brand · Business

    How to make your brand name your superpower

    July 14, 2025August 13, 2025

    When Anna came to me, I could see and hear how unsure, embarrassed even, she was about her business name. Every time someone asked what she did for a living, she’d mumble something about being a photographer who works with families… and their dogs.

    Read More How to make your brand name your superpowerContinue

  • From high to low feeling and I didn’t know why
    Brand · Business

    From high to low feeling and I didn’t know why

    July 9, 2025August 13, 2025

    You know those days, the ones where you’re absolutely winning, signing new clients, dollars flowing in, ticking things off your task list! You feel on top of the world right! 

    Read More From high to low feeling and I didn’t know whyContinue

  • I wanted to scream so I hired 4 VAs in 24 hours instead
    Brand · Business

    I wanted to scream so I hired 4 VAs in 24 hours instead

    July 3, 2025July 16, 2025

    If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.

    Read More I wanted to scream so I hired 4 VAs in 24 hours insteadContinue

  • The marketing element you didn’t know you are missing
    Brand · Business

    The marketing element you didn’t know you are missing

    June 30, 2025July 16, 2025

    If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…You’re not alone and you’re not doing it wrong. But you are missing half the equation.

    Read More The marketing element you didn’t know you are missingContinue

  • The hidden cost of DIYing your brand that you can’t see
    Brand · Business

    The hidden cost of DIYing your brand that you can’t see

    June 20, 2025August 13, 2025

    So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…

    Read More The hidden cost of DIYing your brand that you can’t seeContinue

  • You’ve rebranded your business, now what?
    Brand · Business

    You’ve rebranded your business, now what?

    June 9, 2025August 13, 2025

    You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…

    Read More You’ve rebranded your business, now what?Continue

  • 3 things I do that turns my leads into loyal clients
    Brand · Business

    3 things I do that turns my leads into loyal clients

    December 16, 2024December 16, 2024

    My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…

    Read More 3 things I do that turns my leads into loyal clientsContinue

  • WHY I said NO to my client wanting to give away $1,000 for referrals
    Brand · Business

    WHY I said NO to my client wanting to give away $1,000 for referrals

    December 16, 2024August 13, 2025

    When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.

    Read More WHY I said NO to my client wanting to give away $1,000 for referralsContinue

  • How to make every brand touchpoint form part of your story
    Brand · Business

    How to make every brand touchpoint form part of your story

    December 2, 2024December 16, 2024

    When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.

    Read More How to make every brand touchpoint form part of your storyContinue

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