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  • Welcome to my world!
    Brand · Business

    Welcome to my world!

    July 26, 2024July 16, 2025

    Insights from Behind the Brand Hey there, and welcome, I’m Cass your Business BFF and open book brand strategist! I’m…

    Read More Welcome to my world!Continue

  • How to makes sales faster by building Know, Like & Trust
    Brand

    How to makes sales faster by building Know, Like & Trust

    May 30, 2024July 16, 2025

    This is why long form content is so powerful for your brand and podcasting add You Tube should be a…

    Read More How to makes sales faster by building Know, Like & TrustContinue

  • 6 ways to know if you’re building brand trust
    Brand

    6 ways to know if you’re building brand trust

    May 30, 2023July 16, 2025

    Trust is essential for turning potential customers into loyal, long-term brand fans. When you’re building a brand, everything you do…

    Read More 6 ways to know if you’re building brand trustContinue

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I hate to be the one to tell you this but....

If you’re still talking...

25
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Are you investing your money? YES, in memories

I wasn't going to come to Europe...

She spent 16 years watching families break apart over fixable problems. Now she's teaching the skills that could keep them together. Meet Life Mediation: the brand redefining what mediation actually means 💚 ……………………………………… A rebrand strategy has just been delivered to @lisanneiriks and @lifemediationandcoaching 💌 Lisanne is an award-winning mediator who has spent over a decade helping couples separate as amicacablly as possible. However, time and time again she saw that many separations didn’t need to happen - they just needed the skills to communicate better, sooner. This new strategy expands her brand beyond traditional mediation - by helping couples and families build the skills to stay connected before separation becomes the only option. Because life itself is a constant negotiation. And when we know how to communicate through it - we build stronger families, better relationships, which creates a ripple effect of healthier and happier humans that over time transforms our communities. The new brand positions Life Mediation as more than a service, it’s a movement to teach the skills that keep families connected through every season of life. The visual identity comes next, and it’s a beautiful reflection of everything this message stands for.
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She spent 16 years watching families break apart over fixable problems. Now she's teaching the...

PROBLEMS clients have had that branded with me: ❌️ booked OUT for months in advance ❌️ 500% $$ GROWTH in 6 months ❌️ have clients coming READY to buy (no convincing needed) ❌️ more LEADS than they can handle ❌️ are the brand people THINK of first — the go-to in their space If you want these problems in 2026, then you need to build your brand now. I have ONE SPOT LEFT for 2025. WILL this be you?
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PROBLEMS clients have had that branded with me:

❌️ booked OUT for months in advance...

Most people can’t articulate who they are - not because they don’t know, but because they’re too close to it. You can’t see yourself without a mirror. You’re trying to explain everything you do, and end up saying too much or not the right thing at all. That’s where I come in. I can see the bigger picture. I take all your ideas, your passion, your vision and distil it into a brand that’s clear, aligned, and uniquely you. That’s the power of someone seeing you from the outside. My superpower is my ability to "in summary" what I hear into something clear, sharp, and digestible. Have I "insummary'd" you before?
13
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Most people can’t articulate who they are - not because they don’t know, but because...

The real cost of not branding is the clients you don't attract. This founder didn't see what she was missing. Thousands of dollars in leads down the drain because she was focussed on where she was already converting. If you look the same, you'll get scrolled past. All the leads she was getting in were actually costing her money and not converting. I could fix this in 4 weeks if she branded with me. Stop losing money that could be yours.
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The real cost of not branding is the clients you don't attract.

This founder didn't...

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