Is 2025 the year you stop selling and start attracting…

Save YOUR SEAT NOW!
Perth’s First build your brand in a Day In person WORKShop
10 spaces ONLY!

Running a business without a brand is hard work…

Are you working harder than ever and despite your best efforts, nothing seems to make you stand out?
You struggle to articulate why customers should choose you and visually you have random colours and fonts you chose because they looked nice. Your DIY brand in Canva is losing sales you didn’t even know you could get.
Do you…

1

Get asked for a cheaper price?

constantly explaining your value, competing on price, and watching dream clients choose other businesses.

2

Struggle to be chosen?

You know you’re different (and way better) than your competitors, but to your potential clients, you’re just another option.

3

Hustle hard for leads 24/7?

You’re working around the clock to find leads, constantly selling yourself, and fighting for every client’s attention. It feels hard and exhausting!

Take me to the workshop info

It’s time to transform your business
into a powerful brand

I’ve put together this one-day workshop to make your brand the most powerful asset in your business.
We’re going to transforms your business from just another option, into the only choice! Building a strong brand in a day will turn products into desires, services into experiences, and customers into loyal advocates. When you have a strong brand, it doesn’t just make you unforgettable, it makes business feel effortless.

BRANDS ARE MORE POWERFUL THAN WHAT YOU SELL

Create the Hermès Birkin bag effect in your niche

Imagine a brand with an iconic product so desirable that even if you have $40,000 ready to spend, you can’t buy one.

Welcome to the world of Hermès and their Birkin bag.

Every potential buyer joins a two-year waiting list just for the privilege of making a purchase. Each bag costs Hermès just $4,000 to produce, yet the desire is so strong that they often sell for even more on the second-hand market, with rare editions reaching $500,000.

This isn’t about owning a handbag – it’s about what that bag represents. It’s about the status that comes with carrying a Hermès, about being part of an exclusive world.

That’s the power of a brand that transcends the product itself.

A Few Client LOVE NOTES
Having someone ask you questions to get to the core of what you are about and the impact you want to make is beyond valuable. The way Cass was able to see who I truly was and design a fresh brand around that is incredible.
Belle V.
PHOTOGRAPHER
I can’t explain the clarity and focus I’ve got after having you pull everything out of my brain and distil into a brand with direction and strategy. Thank you so much Cass!
Breanna May
THE MIND SCHOOL
You will get sooo much value from Cass, she will NEVER stop thinking about your biz, even when you are sleeping. She helped bring my many ideas and add brand all together. She is a powerhouse, honest, no BS branding expert
Heidi ANderson
PR & LIVE SHIT SHOWS
It’s so great to have you just allow e to express the brand and for you to come back with a clear comprehensive insight into how I want to convey everything. You are amazing at what you do!
Renee Andrews
SALON SOCIETY

Build your brand in a day workshop

Introducing a full day immersive experience in a luxury venue setting, where you’ll work directly with me, a seasoned brand strategist and get personalised guidance as you develop each element of your brand strategy to create something truly powerful.

When you develop your brand strategically with me, you’ll create a powerful framework that guides every business decision, attracts your ideal customers and makes your business naturally magnetic.

Why BOOK THis workshop?

I’ve helped clients double their revenue, position themselves as undisputed leaders in their niche, and gain the confidence to charge what they’re truly worth. I’m known for transforming businesses through brand strategy using my proven framework below.

This isn’t theory – this is the exact process I’ve used to build million-dollar brands, and now I’m sharing it with you.
Together, we’ll turn your business into an irresistible brand and force in your market.

  • WHY: The foundation that guides every decision and helps you stay true to your purpose.
  • VISION: Your north star that shapes your future and inspires others to join your journey.
  • VALUES: The behaviours that shape your culture and attract clients who share your beliefs.
  • BRAND STORY: The narrative that emotionally connects your audience and makes your brand memorable.
  • TARGET AUDIENCE: Define who you serve so your marketing resonates with the right people.
  • UNIQUE SELLING POINTS: Identify what truly sets you apart so you can communicate your unique value.
  • CUSTOMER PAIN POINTS: List your clients’ deepest challenges to position your solutions.
  • POSITIONING: Carve your place in the market so you become the obvious choice for your clients.
  • PERSONALITY: Define your distinctive character that makes you unique.
  • VOICE & LANGUAGE: Develop consistent communication and words that express your brand.
  • VISUAL IDENTITY: Build a Pinterest moodboard that shows your aesthetic direction with colours and fonts.
JOIN THE WORKSHOP NOW

WORKSHOP DETAILS:

DATE: Wednesday 26th February 2025
TIME: 9am to 5pm
VENUE: Pool House, East Fremantle
COST: $1,500 + GST
PLACES: Limited to just 10 participants:
INCLUSIONS: Luxurious retreat setting, morning & afternoon tea, chef cooked lunch and a glass of Prosecco to celebrate.

A few branding clients….

Kim Kent Money Coach

Step into a new era of business growth

  • My proven brand building framework and learn exactly how to create a brand so powerful it attracts clients while you sleep
  • Spend 8 hours working directly with me as I guide you through building your brand strategy, sharing my knowledge and expertise
  • Establish your unique position in the market, so you stand out from competitors, and never compete on price again
  • Leave with your complete brand identity foundations built and ready to implement across your entire business
  • Connect with an intimate group of like-minded business owners who understand your journey (limited to just 10 spots)
  • Immerse yourself in luxury surroundings designed for creative thinking, with delicious food and drinks throughout the day
  • BONUS #1: My Brand Strategy Canva template (Value $500) – your ready-to-use document for capturing your new brand foundations and sharing them effortlessly with your team
  • BONUS #2: Group Zoom Follow up call (Value $997) two weeks after the workshop we’ll reconnect for an hour of for questions, strategy refinement and feedback on your implementation
Are You ready to

Build a brand that attracts & converts?


If you aren’t investing in and building a strong brand, you’ll be left behind because your competition is!
You are losing money and potential clients you aren’t even aware of; I’ve created this workshop to help you identify and leverage the power of your unique brand.

Your brand before the workshop

  • Constantly competing on price because nothing else sets you apart
  • Watching potential clients choose your competitors without understanding why
  • Fighting for every sale instead of attracting eager customers
  • Feeling frustrated because your business looks “unprofessional” compared to others
  • Second-guessing every marketing decision because you lack a clear direction

Your brand after the workshop

  • Customers feel an instant connection with your business
  • Price becomes less important than the value you represent
  • Marketing flows naturally because you know exactly who you are
  • Decision-making is easier because you have a clear foundation
  • Your business stands out effortlessly in a crowded market
I NEED THIS, BOOK ME IN!

“Your brand is the single most important investment you can make in your business.”

Steve Forbes

FAQs

You’ve got questions?
We’ve got answers!

Have more questions that aren’t covered in the FAQ section? We would love to help!

SLIDE INTO MY INSTA DMS

Yes! The Brand Foundations Retreat is structured to cover all essential elements of your brand strategy. It will be an intensive full day workshop and you’ll leave with a clear foundation and direction. However, if you’d like additional support implementing your strategy, one-on-one sessions are available [Link to booking page]

Perfect! The retreat focuses on building the strategic foundation that gives your visual identity meaning. We’ll ensure your existing visuals align with your brand strategy, or guide you towards adjustments that better serve your business goals.

Absolutely! Building a strong brand foundation from the start gives your business a competitive advantage. You’ll avoid costly mistakes and start with clarity about who you are and who you serve.

Yes! I’ve designed it as an intimate group of just 10 participants where you’ll work directly with me throughout the entire day and get my personal attention and strategic guidance as you build your brand.

Yes!

I’ve poured my expertise into developing this framework and have used it successfully with countless brands. I’m confident in its ability to transform your business, which is why I don’t offer refunds. Instead, I ensure you get maximum value through personalised attention and support materials.

You’ll receive a comprehensive workbook and Canva template to implement your brand strategy. Need extra support? Book a one-on-one strategy session [Link] for personalized guidance as you bring your brand to life.

This isn’t about theory – it’s an intensive, hands-on day where you’ll actually build your brand foundation using proven frameworks. With only 10 participants, you get personalised attention and strategic guidance throughout the process.

While the retreat gives you all the tools and direction you need, additional support is available. Book a one-on-one strategy session [Link] for help with specific challenges or to get feedback as you implement your brand strategy.

BOOK YOUR PLACE today

You deserve everything you put your mind to and I’m going to help you get there.

Are you ready to get started?

YEs, BOOK NOW!