6 ways to know if you’re building brand trust
Trust is essential for turning potential customers into loyal, long-term brand fans. When you’re building a brand, everything you do should focus on creating, building, and maintaining “Know, Like, and Trust.”
Once customers trust your brand and feel nurtured, they’re more likely to become lifelong fans. But how can you tell if your brand is truly working to build that trust?
Here are 6 ways to know if your brand is working for you to build trust:
1. Your customers are loyal: Do customers come back to you, or do they disappear after one purchase? Loyal customers are a sign that your brand is trustworthy. If they return and recommend you to others, it’s a clear indicator that you’re building trust.
2. You get positive feedback: Are you receiving glowing reviews, testimonials, and word-of-mouth referrals? Customers who trust your brand will publicly share their positive experiences and endorse you without hesitation.
3. You have an engaged audience: Your audience actively interacts with your content on social media, in emails, or within your community. They ask questions, reach out, and even engage with each other—this level of interaction is a great sign that your brand has earned their trust.
4. You are consistent in your delivery: Are you consistently delivering on your brand’s promises? Consistency across product quality, customer service, and messaging is critical for building trust. Any inconsistency can quickly erode the trust you’ve worked to build.
5. Your clients promote your brand for you: Do your customers become advocates, actively promoting your brand to others? When clients go beyond purchasing and start recommending your brand, it’s a powerful sign that you’ve earned their trust.
6. You rarely ever get complaints: If complaints and issues are rare, it’s a good indication that your brand is living up to expectations. Satisfied customers are less likely to raise concerns, which points to a strong foundation of trust.
If you’re unsure or feel like your brand is lacking in these areas, it may be time to audit how you’re building relationships with your customers across all your brand touchpoints. I have a FREE brand audit you can access here, let me know how you go!
