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  • Purpose, Consistency, and Authenticity: Branding Secrets from the Williams Sisters
    Brand · Business · Life

    Purpose, Consistency, and Authenticity: Branding Secrets from the Williams Sisters

    September 12, 2025September 3, 2025

    Behind every powerful brand lies more than talent — it’s about purpose, consistency, and authenticity. Serena and Venus Williams didn’t just dominate the tennis court; they built identities that resonate far beyond sport. Their journey offers timeless lessons on staying true to your values, showing up with unwavering consistency, and letting authenticity drive connection. In this article, we’ll unpack the branding secrets behind the Williams sisters’ global success and explore how you can apply the same principles to grow and strengthen your own business brand.

    Read More Purpose, Consistency, and Authenticity: Branding Secrets from the Williams SistersContinue

  • What brands can learn from JLO’s cancelled concert
    Brand · Business

    What brands can learn from JLO’s cancelled concert

    September 5, 2025August 15, 2025

    What brands can learn from JLO’s cancelled concert

    Read More What brands can learn from JLO’s cancelled concertContinue

  • How to know if your brand is ready for rebrand
    Brand · Business

    How to know if your brand is ready for rebrand

    August 29, 2025August 29, 2025

    Do you want your brand to make more money and not just do the hard work? Read through this article.

    Read More How to know if your brand is ready for rebrandContinue

  • How Instagram Builds Your Brands Know, Like, and Trust
    Brand · Business

    How Instagram Builds Your Brands Know, Like, and Trust

    August 22, 2025August 29, 2025

    How Instagram builds your brand’s know, like and trust

    Read More How Instagram Builds Your Brands Know, Like, and TrustContinue

  • The Psychology of your Brand Colours
    Brand · Business

    The Psychology of your Brand Colours

    August 15, 2025August 29, 2025

    What are your brand colours saying about you?

    Read More The Psychology of your Brand ColoursContinue

  • She was so anxious because she was waiting for me to make her choose too
    Brand · Business

    She was so anxious because she was waiting for me to make her choose too

    August 8, 2025August 13, 2025

    You shouldn’t have to choose between parts of you when building a brand. You don’t get put in a box, we build the box around you.

    Read More She was so anxious because she was waiting for me to make her choose tooContinue

  • Ansett is back! Why this is an incredibly smart brand move
    Brand · Business

    Ansett is back! Why this is an incredibly smart brand move

    August 6, 2025August 6, 2025

    Most brands struggle for years just to be remembered. Ansett’s revival was a strategic move to leverag long term familiarity and brand positioning, rather than current brand value. Sometimes the breakthrough is about reframing something familiar rather than building something new.

    If your brand needs that kind of strategic repositioning, the Build your Brand in a Day Retreat is exactly where you have to be in.

    Read More Ansett is back! Why this is an incredibly smart brand moveContinue

  • Is your brand costing you premium clients
    Brand · Business

    Is your brand costing you premium clients

    July 25, 2025July 25, 2025

    Ever wondered how much easier your business could be if your brand was doing the heavy lifting for you?

    Read More Is your brand costing you premium clientsContinue

  • How to make your brand name your superpower
    Brand · Business

    How to make your brand name your superpower

    July 14, 2025August 13, 2025

    When Anna came to me, I could see and hear how unsure, embarrassed even, she was about her business name. Every time someone asked what she did for a living, she’d mumble something about being a photographer who works with families… and their dogs.

    Read More How to make your brand name your superpowerContinue

  • From high to low feeling and I didn’t know why
    Brand · Business

    From high to low feeling and I didn’t know why

    July 9, 2025August 13, 2025

    You know those days, the ones where you’re absolutely winning, signing new clients, dollars flowing in, ticking things off your task list! You feel on top of the world right! 

    Read More From high to low feeling and I didn’t know whyContinue

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Still thinking about your brand? I hate to be the one to tell you this, but the year is almost over. I am taking my final bookings for 2025 now. Work with me and kick off 2026 with a fresh new brand to make it your best business year yet. You don't have to do much work - promise! Just answer my questions, and I'll do the rest. OPTION 1 - Done for you Brand Stategy - I have 3 spots (with 2 already potentially gone) OPTION 2 - In person group Brand Immersion - I will run one last Build your Brand in a Day event in Perth mid November (6 spots and 3 people also already interested). 5 x $475 fortnightly payments (2.5 months - better than AfterPay) If creating a powerhouse brand is on your to-do list, comment BRAND below or slide into my DMs - you know I love a chat! 📷 @belleverdiglione
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Still thinking about your brand? I hate to be the one to tell you this,...

Why I turned down the opportunity to make money this week. A client I’d worked with before came back asking for something “simple” — just some fonts and colours to hand to a developer. But as we talked, I realised what they really wanted was bigger: to position their new brand as luxury. And here’s the thing, you only get one chance to make a first impression. If we tried to shortcut it, the brand might look okay on the surface, but it wouldn’t create the feeling, trust, or desire that luxury demands. So, instead of taking the quick job, I turned them down and gave them the next steps for free. I advised them to test the idea first. Start small. Use their warm audience to get feedback. Learn what resonates. We will then use this information to position and build the brand so it truly resonates and connects Then, when the time comes to invest in the full brand, it will be built on real insight — not assumptions. It will launch strong the first time, hold its value, and deliver a better return on investment.
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Why I turned down the opportunity to make money this week. A client I’d worked...

For the first time, I’m bringing my foundational brand building workshop to the Gold Coast. This one-day in person immersion gives founders access to high-level brand strategy never before offered. You'll spend 8 hours working alongside a senior brand strategist to articulate, define, and build the foundation of your brand that will carry your business forward. This is the foundation work that every founder is missing because they still believe their brand is a logo and colours. If you are serious about growth and scaling without it feeling hard, this is the work every founder needs to do. 3 spots left 📍 Broadbeach, QLD 📅 17th September 🥂 Luxury venue, chef-prepared lunch, champagne to celebrate 💲5 x $475 fortnightly payments An intimate table of 4, deep diving into your business to build a brand that attracts ideal clients, make you remembered and your inbox flooding in with people asking to work with you. ........................ Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.
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For the first time, I’m bringing my foundational brand building workshop to the Gold Coast....

The biggest gift about having my own business and no one to report to... Is that I have been able to be there for my friend while she battles the Big C this year. That I could sit with her through chemo and make her laugh, and be there on a week day if she needed someone. She is resilient as all hell, but I was so grateful that I could drop everything and be there if/when she ever needed support. Having that level of autonomy and freedom over my time and responsibilities is what makes the 24/7 business life all worth it. I never once had to feel bad about requesting time off from my boss and I was able to rearrange my schedule to be there. The best news is that she is on the other side and the light is shining brightly at the end of the tunnel. During treatment, we often talked about the after and what she can't wait to do, and today we got to do one of those things and celebrate over cake (she missed going to cafes and eating yummy food). It was so nice to soak up the sun, mask free, hospital and chemo free, and celebrate the next chapter. That level of freedom makes me happier than anything. --------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She has worked with over 100 brands in the last 2 years. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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The biggest gift about having my own business and no one to report to... Is...

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Just over two weeks ago, I ran my Build Your Brand retreat and I'm getting...

Another incredible brand transformation has been sent 📧 - this time for @facefoundryau to take the existing business and make it truly feel like them. Face Foundry is already helping people feel confident in their own skin, but the founders, Kelley and Mitchell wanted a brand that reflected who they actually are and the deeper impact they're making. Kelley came to me with a successful skincare business but wanting the brand to authentically represent their approach and values. They've been transforming people's relationship with their skin through expert treatments and genuine care - but what we uncovered in the strategy is that their approach was so much more than just professional skincare treatments. It's about normalising skin health as everyday part of everyday self-care, just like going to the gym for your body. It's about creating spaces where clients feel seen, not sold to. We've moved away from the clinical sterile cues, luxury intimidation, and beauty industry pressures - and into something that truly reflects Kelley and Mitchell's warm, knowledgeable, and approachable way of serving their clients. Their new brand direction is grounded in the transformation they create for people who are ready to stop guessing about their skin and start investing in treatments that actually work. The visual identity comes next! Can't wait to show you what we're building. --- Cassandra is a Perth-based Brand Strategist with 15+ years' experience across brand, marketing, and business strategy. She helps ambitious business owners build brands that attract better clients, convert with ease, and positions them as the go-to in their industry.
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Another incredible brand transformation has been sent 📧 - this time for @facefoundryau to take...

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