The hidden cost of DIYing your brand that you can’t see
So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…
You’ve rebranded your business, now what?
You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…
3 things I do that turns my leads into loyal clients
My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…
WHY I said NO to my client wanting to give away $1,000 for referrals
When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.
How to make every brand touchpoint form part of your story
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
Should you pitch before your branding is sorted? Here’s my take
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
The power of brand positioning and how it can fast track your growth
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
As a brand strategist – I’ll never follow trends and why your brand shouldn’t either
The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.
How I stopped my client making a $20,000 mistake and losing 12 months of marketing
Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.
How I signed 4 new clients last week without any marketing (and you can too)
The stronger your brand the easier it is to make sales Last week, I signed four new clients without running…