Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.

The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.

Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.

The stronger your brand the easier it is to make sales Last week, I signed four new clients without running…