If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.
So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…
You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…
My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…
When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.
Her strategy was setting her up for a $20,000+ mistake – one that went far beyond the financial cost. She was about to spend an entire year of effort and energy building a brand she knew she’d need to rework later. All that time creating content, nurturing an audience, and driving website traffic would go to waste.