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I wanted to scream so I hired 4 VAs in 24 hours instead
Brand · Business

I wanted to scream so I hired 4 VAs in 24 hours instead

July 3, 2025July 3, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.

Read More I wanted to scream so I hired 4 VAs in 24 hours insteadContinue

The marketing element you didn’t know you are missing
Brand · Business

The marketing element you didn’t know you are missing

June 30, 2025June 30, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.

Read More The marketing element you didn’t know you are missingContinue

The hidden cost of DIYing your brand that you can’t see
Brand · Business

The hidden cost of DIYing your brand that you can’t see

June 20, 2025June 20, 2025

So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…

Read More The hidden cost of DIYing your brand that you can’t seeContinue

You’ve rebranded your business, now what?
Brand · Business

You’ve rebranded your business, now what?

June 9, 2025June 9, 2025

You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…

Read More You’ve rebranded your business, now what?Continue

3 things I do that turns my leads into loyal clients
Brand · Business

3 things I do that turns my leads into loyal clients

December 16, 2024December 16, 2024

My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…

Read More 3 things I do that turns my leads into loyal clientsContinue

WHY I said NO to my client wanting to give away $1,000 for referrals
Brand · Business

WHY I said NO to my client wanting to give away $1,000 for referrals

December 16, 2024December 16, 2024

When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.

Read More WHY I said NO to my client wanting to give away $1,000 for referralsContinue

How to make every brand touchpoint form part of your story
Brand · Business

How to make every brand touchpoint form part of your story

December 2, 2024December 16, 2024

When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.

Read More How to make every brand touchpoint form part of your storyContinue

Should you pitch before your branding is sorted? Here’s my take
Brand · Business

Should you pitch before your branding is sorted? Here’s my take

November 26, 2024November 26, 2024

Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”

Read More Should you pitch before your branding is sorted? Here’s my takeContinue

The power of brand positioning and how it can fast track your growth
Brand · Business

The power of brand positioning and how it can fast track your growth

November 25, 2024November 26, 2024

Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.

Read More The power of brand positioning and how it can fast track your growthContinue

As a brand strategist – I’ll never  follow trends and why your brand shouldn’t either
Brand · Business

As a brand strategist – I’ll never follow trends and why your brand shouldn’t either

November 22, 2024November 22, 2024

The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expect—and trust me, a confused audience won’t stick around.

Read More As a brand strategist – I’ll never follow trends and why your brand shouldn’t eitherContinue

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Imagine this...You step into a luxurious venue in Perth, where your brand’s untold story begins to unfold. 

In this immersive, one-day workshop, you'll embark on a journey to uncover what makes your business truly unique - transforming it into a magnetic brand that connects with your audience.

YOUR STORY, YOUR UNIQUE LOOK 
We dive deep into the elements that bring your story to life. 

You’ll work on creating a cohesive visual identity - selecting the right colours, fonts, and imagery that aligns perfectly with your story and values. 

FORGET THE HARD SELL

Learn to let your brand speak for itself, attracting customers naturally with a story that captivates and endures. 

With only 6 spots left, this is your chance to rewrite your brand’s future in an inspiring, face-to-face setting.

READY TO START?

#marketingworkshops #perthbusiness #brandstrategy #businessgrowth #emmersyn #emmersynbrandstrategy #brandspecialist #perthbranding #brandstrategyperth #brandingworkshop #perthworkshop #businessworkshop #perthevents #brandstrategyworkshop #businessgrowth #marketingworkshop
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18

Imagine this...You step into a luxurious venue in Perth, where your brand’s untold story begins...

No team & no support....Just me, trying to run a full brand consultancy with a Projector’s energy and a Generator’s workload.

Swipe to read why I felt like screaming and what I did instead 👆
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18

No team & no support....Just me, trying to run a full brand consultancy with a...

When we jumped on the call, Sharné was feeling lost with how to explain what she does:

“I know I’m good at what I do... but I can’t explain it."
"I’ve got all the pieces, but it’s not clicking."
"I’m trying to write the message myself, and I’m spiralling.”

She’s a powerful, straight-talking former lawyer who had built a multimillion-dollar firm.

But her current business brand? It wasn’t showing that. It was actually underselling her.

Her messaging wasn't attracting the right level of client that would be willing to invest to reach their next level.

So in one hour we:
→ Redefined her target market (20–80k months, not everyone)
→ Rebuilt the brand voice (direct, grounded, unshakable)
→ Cleaned up the messaging, the method, the bio, the structure
→ Reviewed her website copy and Instagram flow
→ Brought her real authority forward — ex-lawyer, 7-figure founder
→ Made it crystal clear what she actually helps people do

By the end of the call, she was super clear and sounded more powerful.

Sometimes, you need someone else to hold a mirror and show you what you can't see.

SWIPE to see what Sharné said.

Would you invest in 60 minutes to save you 2 years?

Check Sharné out @growandexpandwiths. 
She is amazing at what she does - first hand experience speaking.

______________________________________
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
18
4

When we jumped on the call, Sharné was feeling lost with how to explain what...

34
2

This morning, I was sitting on the laptop (not literally) and just knew I needed...

For the first time in two and a half years, I properly questioned if running this business is still the right thing for me.

I always come back to my WHY and how I want my business and life to be.

There are seasons and the thing we often forget, is that we are in control.

I share this because I know there will be others that have days/weeks where they feel the same and I just want to say, zoom out, because when you do - this life is still so much better.

Swipe for the full story 👆

______________________________________
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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5

For the first time in two and a half years, I properly questioned if running...

Another 12 months with Success School. 

I started with Steph and Tim in September 2022, 6 months before I left my corporate role and even launched my business....

I know it has made all the difference, and I wouldn't have the biz I do today without their support.

AND they run retreats around the world, how can I say NO to that?! Totally values aligned.

Here's to our 4th year together 😍

@stephgorton__  @realtimfrey  @successschool__
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4

Another 12 months with Success School. I started with Steph and Tim in September 2022,...

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