How to make every brand touchpoint form part of your story
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
Should you pitch before your branding is sorted? Here’s my take
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
The power of brand positioning and how it can fast track your growth
Why I didn’t position my clients as a Buyer’s Agency, what I did instead and how I leveraged his story to build his brand to stand out from the competition.
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I know you are busy so I’m bringing you bold advice, thought-provoking questions,
and impactful brand-building tips that move the needle in 3-minute reads.
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