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Month: May 2023

6 ways to know if you’re building brand trust
Brand

6 ways to know if you’re building brand trust

May 30, 2023July 16, 2025

Trust is essential for turning potential customers into loyal, long-term brand fans. When you’re building a brand, everything you do…

Read More 6 ways to know if you’re building brand trustContinue

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So much thought goes into a rebrand, so I've put together a little behind the curtains snapshot of Social Friends to show you how I bring it all together. Amber the Founder of @socialfriendsva came to me as she wanted her brand to support scaling her agency. Her business had grown, but her brand hadn't. She already had a name, but it wasn't built out any further than that. To me, the visuals felt cold, the logo was DIY, and the messaging wasn’t doing justice to the premium, high-touch VA service she was actually delivering. There was no story around Social Friends. No meaning behind the name. So that’s where we started. We built a brand that made the name make sense - rooted in connection, collaboration, and going further together. We softened the palette with buttercup yellow to nod to friendship, warmth, and trust, then balanced it with deep teals to bring in calm, confidence, and quiet luxury. We chose a serif font with movement - approachable, friendly, but still elevated. We designed a tone of voice that felt like a calm, capable teammate: warm, supportive, reassuring. And we built a story, a personality, and a style that echoed the brand point of difference, which we uncovered in the session. Now, everything matches the level of service she’s delivering, and the brand feels like them. In Amber's words, "It finally feels like us – clear, elevated, and exactly where we want to be. People constantly comment on how professional it looks, and I honestly think that shift in how we’re perceived has played a big part in our growth."
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So much thought goes into a rebrand, so I've put together a little behind the...

Is it just me? Not sure if I should say this outloud...but ⁠ Someone asked me recently: what do you really want from your business? And honestly? ⁠ While I want impact and yes, I love building brands and helping my clients scale. Yes, it also lights me up to grow a business, to learn, to shape something from scratch. I don't want to be forever buried in building something that consumes all my time and energy - because there is no end came, you can always get bigger and bigger. I have a 5 year plan to get my business to the place I want it to be because.... ⁠ I also want to live....like, really live.⁠ ⁠ I want to feel free. To want to travel carefree. To make more memories. To chase summer around the world and feel the sun on my skin and not be buried in a never-ending to-do list. To help incredible humans and still have space to breathe, eat pasta, and watch the sunset without worrying about what I'm not doing.⁠ ⁠ For me, this business is about creating freedom, doing what I love, and living the type of life I love. That’s what my end goal. To build something sustainable. That’s what I help my clients build too.⁠ ⁠ A brand that gives you both: impact and *ease.*⁠ ⁠ Because what’s the point of building a brand if it costs you the life you wanted it to create in the first place?⁠ This is my WHY. Life is for living and packing in as many amazing memories as you can with the people you love, this is the currency of a life well lived.
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Is it just me? Not sure if I should say this outloud...but ⁠ Someone asked...

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Don't take my word for it 👇 "Cass’s Build a Brand in a Day workshop...

Everyone’s rushing to look like a brand - I help you become one. Business owners get caught up with pretty visuals, but they don't make a brand. Can you answer.... Why did you use that font? What do those colours mean? What are your photos communicating? Visuals are defined by what the brand stands for, who it's targeting, and how you want to make people feel. Very intentional, highly strategic. Start with strategy. Always. And if you can't tell me why you look how you look, you don't have a brand....YET. Join my Build your Brand in a Day Retreat, and I will change all that. 👀 Perth Thursday 14th August (4 spots left) 👀 Gold Coast Wednesday 17th September Come and see just how good it is! You won't regret it 😍 ----------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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Everyone’s rushing to look like a brand - I help you become one. Business owners...

Another incredible brand transformation has been sent 💌 - this time for @ashleejai_hair to take her from salon owner to industry leader. Ashlee Jai Hair & Body Sculpting started with just three clients booked through Gumtree, but now we've built a brand around the movement she's creating - and it's powerful! Ashlee came to me with a successful business but wanting a brand that reflected the deeper impact she's actually making. The brand essence? Change the way you feel. Ashlee's been changing women's lives for years through expert blonde services and body sculpting - but what we uncovered in her strategy is that this brand was so much more than just amazing hair and confidence-boosting treatments. It's about giving women permission to put themselves first. It's about creating spaces where you feel seen, not judged. We've moved away from the clinical salon cues, black and white aesthetics, and beauty industry pressures — and into something warm, nurturing and full of heart. Ashlee's new direction is grounded in the transformation she creates for women who've given so much to everyone else and are finally ready to pour back into themselves. The visual identity comes next! Can't wait to show you what we're building. -------------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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Another incredible brand transformation has been sent 💌 - this time for @ashleejai_hair to take...

If you started your business with a pretty logo, then you haven't built a brand... YET That logo? It's just a visual symbol. On its own, it has zero power to attract clients or command premium prices. This happens when you build a brand: → Leads flood in without the hustle → Clients pay full price without hesitation → People book without long sales calls → Referrals flow naturally → Marketing feels effortless A real brand is built on strategy. It's understanding exactly who you are, what makes you different, and why your ideal clients should choose you. It's creating an emotional connection that makes price comparison irrelevant. It's building something so magnetic that your ideal clients are drawn to you naturally. That's exactly why I've created this one day in person workshop just for you. An affordable way to spend 8 hours working directly with me, using my proven framework to transform your business into a magnetic brand. In an intimate group of like-minded business owners, we'll dive deep into building your brand strategy in a luxe venue where you feel most creative and relaxed. 💚Perth Thursday 14th August - 4 spots left 💚Gold Coast Wednesday 17th September and the best part - the investment will decrease your GST bill #winning Comment BRAND below for more info️ ------------------------------------------ Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle. How 🔥🔥 is this pic by @belleverdiglione
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If you started your business with a pretty logo, then you haven't built a brand......

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