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Month: May 2023

6 ways to know if you’re building brand trust
Brand

6 ways to know if you’re building brand trust

May 30, 2023November 26, 2024

Trust is essential for turning potential customers into loyal, long-term brand fans. When you’re building a brand, everything you do…

Read More 6 ways to know if you’re building brand trustContinue

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If you started your business with a pretty logo, then you haven't built a brand... YET That logo? It's just a visual symbol. On its own, it has zero power to attract clients or command premium prices. This happens when you build a brand: → Leads flood in without the hustle → Clients pay full price without hesitation → People book without long sales calls → Referrals flow naturally → Marketing feels effortless A real brand is built on strategy. It's understanding exactly who you are, what makes you different, and why your ideal clients should choose you. It's creating an emotional connection that makes price comparison irrelevant. It's building something so magnetic that your ideal clients are drawn to you naturally. That's exactly why I've created this one day in person workshop just for you. An affordable way to spend 8 hours working directly with me, using my proven framework to transform your business into a magnetic brand. In an intimate group of like-minded business owners, we'll dive deep into building your brand strategy in a luxe venue where you feel most creative and relaxed. 💚Perth Thursday 14th August - 4 spots left 💚Gold Coast Wednesday 17th September and the best part - the investment will decrease your GST bill #winning Comment BRAND below for more info️ How 🔥🔥 is this pic by @belleverdiglione
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If you started your business with a pretty logo, then you haven't built a brand......

Because you love logos so much (and yes that is 100% a poke 😜) **oops just saw the typo.🙈🙈🙈🙈 Here are some recent brand refreshes - showing the before and after transformations. While I'm just sharing the logos today, I want you to know there's so much strategic thinking that goes into getting to these final designs. The new colour palettes, the typography choices, the visual elements you love to see - none of it happens by accident. Every decision about why these logos look the way they do and why we chose these specific colours comes from deep brand strategy work. I'll be sharing more about that process in upcoming posts, but for now, I hope you can see from a quick glance how much even just the logo evolution can elevate a brand. There's so much more to the story than what meets the eye. Which transformation do you like most? 👀 @louisemurray.dietitian @belleverdiglione @socialfriendsva @paratapropertyau @socialcreatif @harmony__jade
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Because you love logos so much (and yes that is 100% a poke 😜) **oops...

I don't brag about my clients' wins enough 🙈 Every week, I get messages like these from clients who are blown away by what their rebrand has unlocked for their business. But here's the thing: most business owners don't truly understand the power of brand until they experience it firsthand. They think it's just about looking pretty. But brand is your business strategy made visible. 🔥 It's the difference between being chosen and being overlooked. 🔥 Between attracting your dream clients and struggling to explain your value. When your brand truly connects, everything shifts: • Sales conversations become easier • Your ideal clients find YOU • Your team feels more aligned and confident • You can charge premium prices without pushback • Word-of-mouth referrals multiply. These aren't just nice side effects - they're the inevitable result of a brand that truly resonates with your market. The business owners who get this are the ones sending me messages about turning away clients, doubling their enquiries, and feeling unstoppable in their market. Your brand isn't an expense - it's the foundation of everything your business becomes. Ready to experience this transformation yourself? Comment me RETREAT below to see what's possible when you build a brand that works for you. ______________________________________ Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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I don't brag about my clients' wins enough 🙈 Every week, I get messages like...

Imagine this...You step into a luxurious venue in Perth, where your brand’s untold story begins to unfold. In this immersive, one-day workshop, you'll embark on a journey to uncover what makes your business truly unique - transforming it into a magnetic brand that connects with your audience. YOUR STORY, YOUR UNIQUE LOOK We dive deep into the elements that bring your story to life. You’ll work on creating a cohesive visual identity - selecting the right colours, fonts, and imagery that aligns perfectly with your story and values. FORGET THE HARD SELL Learn to let your brand speak for itself, attracting customers naturally with a story that captivates and endures. With only 6 spots left, this is your chance to rewrite your brand’s future in an inspiring, face-to-face setting. READY TO START? #marketingworkshops #perthbusiness #brandstrategy #businessgrowth #emmersyn #emmersynbrandstrategy #brandspecialist #perthbranding #brandstrategyperth #brandingworkshop #perthworkshop #businessworkshop #perthevents #brandstrategyworkshop #businessgrowth #marketingworkshop
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Imagine this...You step into a luxurious venue in Perth, where your brand’s untold story begins...

No team & no support....Just me, trying to run a full brand consultancy with a Projector’s energy and a Generator’s workload. Swipe to read why I felt like screaming and what I did instead 👆
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No team & no support....Just me, trying to run a full brand consultancy with a...

When we jumped on the call, Sharné was feeling lost with how to explain what she does: “I know I’m good at what I do... but I can’t explain it." "I’ve got all the pieces, but it’s not clicking." "I’m trying to write the message myself, and I’m spiralling.” She’s a powerful, straight-talking former lawyer who had built a multimillion-dollar firm. But her current business brand? It wasn’t showing that. It was actually underselling her. Her messaging wasn't attracting the right level of client that would be willing to invest to reach their next level. So in one hour we: → Redefined her target market (20–80k months, not everyone) → Rebuilt the brand voice (direct, grounded, unshakable) → Cleaned up the messaging, the method, the bio, the structure → Reviewed her website copy and Instagram flow → Brought her real authority forward — ex-lawyer, 7-figure founder → Made it crystal clear what she actually helps people do By the end of the call, she was super clear and sounded more powerful. Sometimes, you need someone else to hold a mirror and show you what you can't see. SWIPE to see what Sharné said. Would you invest in 60 minutes to save you 2 years? Check Sharné out @growandexpandwiths. She is amazing at what she does - first hand experience speaking. ______________________________________ Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
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When we jumped on the call, Sharné was feeling lost with how to explain what...

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  • Let’s talk
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