How to makes sales faster by building Know, Like & Trust

This is why long form content is so powerful for your brand and podcasting add You Tube should be a corner stone of your marketing strategy.

Have you ever found yourself scrolling through content, listening to podcasts, or watching videos, and suddenly, you realise you’re ready to make a purchase? 

You may not even know when it happened, but somewhere along the way, trust was built. That’s the power of long-form exposure.

Here’s the thing: People need to see you—a lot—before deciding to buy. Repeated exposure makes you memorable and helps build that all-important sense of familiarity. It’s how we form connections, how we start to know, like, and trust someone.

When you consistently show up and share what you believe in, your values, your knowledge, and your story, people naturally start to lean in. They feel emotionally connected, taken on a journey, and brought into your world.

Consistency matters

One of the most important things to remember is that if someone’s experience with you is inconsistent, you’ve lost them.

If they follow you for months and finally reach out, only to have an experience that doesn’t align with what they’ve come to expect, that trust is broken.

Consistency ensures that your brand feels real, authentic, and trustworthy—whether it’s through a podcast, social media, or the way you work with your clients.

Let me tell you a story

I chose my business coach purely from her podcast. I stumbled upon it, fell in love with her content, and digested every single episode. 

By the time I even reached out, my decision was already made—it wasn’t a question of whether I’d work with her, but rather, what was the price and when could we start? 

That decision has led to over $25k in revenue for her over the past two years, and we’re now into our third.

That’s the power of long-form exposure. She didn’t need to sell me on anything because I had already connected with her values, her knowledge, and her story. The relationship was built before we ever had a conversation.

The takeaway?

The more consistently you show up, the more you bring people into your world. It’s not just about being visible – it’s about taking people on a journey, helping them understand who you are, and why you’re the one they need to work with.

If you’ve been wondering how to create that level of trust and connection with your audience, it’s time to get consistent and start sharing your story.