The Psychology of your Brand Colours

Did you know your brand colours can shape what people think of you?

I guess as a brand strategist I thought that everyone knew how much colours impact your brand by how they shape and influence people’s perceptions. I guess I was wrong!

So, I quickly whipped up an overview to help shed some light on what colours mean and how they are used in the world of branding. 

This is just the tip of the iceberg but hopefully it helps you understand a bit more about what different colours mean and how the big brands in the world use colour theory too.

Remember that your colours need to align with your brand personality and the products or services you offer. Understanding these nuances can help you connect more deeply with your audience and share the right message (and help it get heard).

Once you have had a read, I’d love to know…. 

How do you choose your brand colours? 

Have you considered the psychological impact they have on your audience? 

To share your thoughts, answers or to ask me a question (please do!), simply hit reply on this email.

Thank you for being a part my world. 

Speak soon

Cassandra xox