How to know if your brand is ready for rebrand

Do you want your brand to make more money and not just do the hard work? Read through this article.

Over the years in my corporate career and the past 18 months since starting my own business, I’ve worked with some epic brands. The level-up they’ve experienced after a rebrand has been nothing short of transformative. 

From Steph Gorton’s Purpose & Profit Mastermind shift to Success School, to Heidi Anderson’s refresh, and Salon Society’s complete rebrand – each one has seen massive changes. They’ve shared how the money flowed in beyond expectations, how people are drawn to their brand, and how sales have become so much easier.

Every client I’ve rebranded has one thing in common: they make more money faster than before. 

Why? 

Because they look more professional, they build trust quicker, and clients buy into their brand before they even have a conversation. By the time they’re talking, 80% of the buying decision is already made.

They stand out, look better than their competitors, and make it easier for clients to say “yes.”

If your brand isn’t delivering these results, it might be time to hit refresh on your brand, here are 4 signs it’s time:

1. You’ve had a big shift in your business

As your business evolves, your brand should evolve too. If your values, vision, or purpose no longer align with where you’re headed, a rebrand will help you get back on track.

2. You want to attract a different audience

When your ideal client changes, your brand must change with it. A rebrand ensures you connect with the right audience and make your message resonate with those you really want to serve.

3. You’re ready to raise your prices

To charge more, your brand has to communicate that elevated value. A rebrand can position you as a premium service, making it clear why your prices reflect the quality you offer.

4. You have a Canva logo and DIY brand

If your brand feels like a DIY project, it might be time to upgrade. A professional, polished brand identity will help you stand out and build trust with your audience.

The bottom line is…

Every rebranded client I’ve worked with has experienced faster sales, stronger audience connections, and smoother growth. The impact of a rebrand is real, and if you’re ready to take your business to the next level, now’s the perfect time.

Let’s chat about how a rebrand can elevate your business and help you achieve your goals.

Speak soon

Cassandra xox