How Instagram Builds Your Brands Know, Like, and Trust
Is Instagram your main marketing tool? I can hear 100s of YES’s from here, but do you actually know how to use it to sell your brand?
Instagram is a visual platform – a free tool but most business owners don’t understand how to use it to strategically to market and build your brand!
This means you’re not effectively building “Know, Like, and Trust” for your brand.
One of the most common mistakes I see daily is businesses not using their logo at all on their social media profiles. This is a missed opportunity to build familiarity and recognition—essential elements when competition is fierce, and you’re up against brands that have been thoughtfully built.
Let’s do a quick check: Take a look at your last 5 posts on Instagram. Have you used your logo? If not, here’s what’s happening:
1. You’re missing visual association: Your logo creates a visual connection between your content and your brand. Think about it—have you ever seen a McDonald’s ad without the iconic golden arches? Instagram is a space for visual advertising, and you need to reinforce that connection.
2. You’re overusing your logo on tiles: If your logo is scattered across different areas of your feed, it can actually backfire. People like familiarity and consistency, so keep your logo in one consistent spot—this allows them to focus on the message, while their subconscious registers the brand.
3. You’re not building familiarity: Even if people like your content, if they’re not seeing your logo consistently, they aren’t making that mental link between the brand and the content. You need to be intentional in creating that visual association.
If any of this sounds like what you’re doing, it may be time to rethink your strategy and start using your logo in a way that builds brand recognition. I’d love to chat with you more about how we can optimize your Instagram presence to better build “Know, Like, and Trust” for your brand. Book a free chat with me below, and let’s get started!
Speak soon
Cassandra xox
