The hidden cost of DIYing your brand that you can’t see
So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a strategy session back in December. A few months prior to this, she excitedly shared the new…
You’ve rebranded your business, now what?
You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear story, a direction that makes sense, and a visual identity that actually looks like you…
3 things I do that turns my leads into loyal clients
My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s transforming those leads into loyal clients who trust you, value your work, and become advocates…
WHY I said NO to my client wanting to give away $1,000 for referrals
When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.
How to make every brand touchpoint form part of your story
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.
Should you pitch before your branding is sorted? Here’s my take
Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”
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I'm passionate about sharing insights and stories that empower you to grow your brand and build a life on your own terms. Here, I dive into the heart of brand strategy, business growth, and lifestyle inspiration - so you can find the tools and motivation to make it all happen.
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