Fractional Chief Brand Officer: the proven way to improve brand perception
Businesses are finally waking up to the fact that a brand is more than just a logo. How your business looks on the outside matters, but what really counts is how people see your brand,…
3 big things I learnt about myself
Watching King Richard reminded me of something powerful: doubt is wasted energy. Venus Williams wasn’t raised to question her ability, she was raised to protect her vision, and her environment reflected that.
It made me realise how often I let self-doubt creep in, even though the evidence says otherwise. And the truth is, the first version of anything isn’t failure, it’s the milestone that sets everything else in motion.
My $40,000 idea for The Lip Lab
How my idea made $40,000+ for the lip lab
The one thing most founders overlook (until it’s too late)
The one thing most founders overlook (until it’s too late)
The big mistake I see entrepreneurial founders making
How much longer can you really afford to waste?
Why Coles went from 4 brands to 1 and what you can learn from this
Recently, Coles announced they’re consolidating all of their liquor stores under one brand — Liquorland.They’re taking Liquorland, Liquorland Cellars, and Liquorland Warehouse and making them all just… Liquorland. Across 984 stores. Now, this might sound…
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I'm passionate about sharing insights and stories that empower you to grow your brand and build a life on your own terms. Here, I dive into the heart of brand strategy, business growth, and lifestyle inspiration - so you can find the tools and motivation to make it all happen.
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