Should you pitch before your branding is sorted? Here’s my take
Brand · Business

Should you pitch before your branding is sorted? Here’s my take

Here is my response to this interesting question I was asked on weekend: β€œI’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”

As a brand strategist – I’ll never  follow trends and why your brand shouldn’t either
Brand · Business

As a brand strategist – I’ll never follow trends and why your brand shouldn’t either

The fastest way to lose trust and attention is to be inconsistent. When your brand is constantly flip-flopping to chase trends, your audience doesn’t know what to expectβ€”and trust me, a confused audience won’t stick around.

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