Why every touchpoint tells your brand story
Small brand details influence trust and perception. Learn how subtle cues across touchpoints strengthen your brand story.
Law 8: Why your program names matter more than you think
Why the words you use in your program names shape behaviour, decisions, and growth and how positive framing makes your brand easier to scale.
What people will pay is decided by how you frame your business
Frame your business the right way so people understand its true value, charge your worth, and attract clients who are ready to invest.
Law 26: Playing in the wrong market is costing you thousands
Law 26 from Diary of a CEO shows why your skills are not the problem, your positioning and audience are.
Brand association is not coincidence, it’s designed
Brand association isn’t a coincidence. Learn how intentional branding creates strong associations that keep your business top of mind.
Business branding: Reasons you need brand before marketing
Business branding is the foundation of successful marketing.
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I'm passionate about sharing insights and stories that empower you to grow your brand and build a life on your own terms. Here, I dive into the heart of brand strategy, business growth, and lifestyle inspiration - so you can find the tools and motivation to make it all happen.
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