Brand association is not coincidence, it’s designed
Brand association isn’t a coincidence. Learn how intentional branding creates strong associations that keep your business top of mind.
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Business branding: Reasons you need brand before marketing
Business branding is the foundation of successful marketing.
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The future of leadership: Are you ready for what’s next
Explore the future of leadership and how founder-led businesses can grow beyond a logo with smart, flexible executive strategies.
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Fractional Chief Brand Officer: the proven way to improve brand perception
Learn how a Fractional Chief Brand Officer can improve brand perception, guide your team, and grow your business without hiring someone full-time.
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3 big things I learnt about myself
Watching King Richard reminded me of something powerful: doubt is wasted energy. Venus Williams wasn’t raised to question her ability, she was raised to protect her vision, and her environment reflected that.
It made me realise how often I let self-doubt creep in, even though the evidence says otherwise. And the truth is, the first version of anything isn’t failure, it’s the milestone that sets everything else in motion.
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My $40,000 idea for The Lip Lab
How my idea made $40,000+ for the lip lab
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The one thing most founders overlook (until it’s too late)
The one thing most founders overlook (until it’s too late)
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The big mistake I see entrepreneurial founders making
How much longer can you really afford to waste?
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Why Coles went from 4 brands to 1 and what you can learn from this
Recently, Coles announced they’re consolidating all of their liquor stores under one brand — Liquorland.They’re taking Liquorland, Liquorland Cellars, and…
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The woman kept tearing me down
They were threatened by me, even though I was their manager, and that meant attacking my relationships, being manipulative, creating behind the scenes drama.
