The marketing element you didn’t know you are missing
Is getting sales feeling harder than you want it to?
If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…
You’re not alone and you’re not doing it wrong.
But you are missing half the equation.
Because there are actually two types of marketing and unfortunately, most people are only doing one.
1. Performance marketing is the push.
It’s your ads, funnels, copy, SEO – the stuff that gets you seen and drives action right now.
- Gets you seen, clicked, and brings in sales
- Measurable, direct, instant action
- Pure push strategy – you’re forcing the conversation
But it’s short-term and without the right brand behind it? It’s expensive and forgettable.
2. Brand marketing is the pull (the one everyone is missing)
It’s your content, storytelling, tone of voice, design, the experience people have with you.
- Gets people thinking of you and feeling connected before they’re ready to buy
- Builds trust, recognition, and emotional resonance
- Pull strategy – they come to you already warm
It’s slower but it’s what makes people feel connected before they’re ready to buy.
The problem with going solo
Performance marketing without brand = Selling to strangers in a crowded room. Expensive and forgettable.
Brand marketing without performance = Being amazing but invisible. All dress-up with nowhere to go.
If you’re doing performance marketing without brand marketing (which is the case of most founders), it’s no wonder it feels hard and results aren’t where you want them to be, because you’re constantly trying to sell to people who don’t know you, don’t trust you, and don’t see why you’re different.
Your marketing has to work 10x harder than it needs to.
But when your brand comes in and starts doing the heavy lifting for you, your performance marketing gets to amplify the trust you’ve already built.
You stop chasing cold leads and start attracting people who already know what you’re about.
You can’t sell to someone who doesn’t trust you and you can’t rely on trust alone without eventually asking for the sale.
That’s why you need both. Let’s build the brand and the engine to back it.
This may sound all new to you, and that’s ok. I am here to show you the Brand Way, how to take you from a logo that looks great to a brand that actually attracts and converts for you.
If you want to find out more about how to put your brand into action and start doing the heavy lifting for you – book a FREE 20-minute Brand Launch call.