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Emmersyn Brand & Marketing Strategy
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Podcast

How your podcast can strengthen your brand

How your podcast can strengthen your brand

Leveraging brand storytelling to stand out

Leveraging brand storytelling to stand out

Belle Verdiglione and Cass podcast cover

Your brand is not your logo

Fourty, fearless & first-time homeowner in a pandemic

Fourty, fearless & first-time homeowner in a pandemic

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Two years ago, I made what many would call a crazy decision. I signed up for my first ever mortgage and settled into my new apartment – all while knowing in just 60 short days, I'd be leaving my stable, full-time corporate job. Who takes on a mortgage only to leap into entrepreneurship? I did! The worry was real - can I do this, can I make money on my own, can I build a business? The steady salary, the security, sick & annul leave the "sensible" path – I was walking away from it all. But I couldn't ignore that inner voice anymore. The corporate world had become my comfort zone and prison. Fast forward to today, and here I am, still in my apartment (not on the street! 😂), building my own empire and I couldn't be happier This month has been a pinch-me moments when I look back and realise......I did it. I trusted myself (and my business coach @stephgorton__ ), took the leap, and made it happen. The best part? This is just the beginning. I've built a good reputation, established my footing, and conquered the hardest part – taking that first leap. Everything from here is just building on this foundation. To anyone standing at the edge of their own leap – sometimes the boldest decisions lead to the most beautiful outcomes. Trust yourself and make it happen.
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Two years ago, I made what many would call a crazy decision. I signed up...
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Whatever you do in business, start with Brand Strategy first! Renee chats on the The...

Experience > Money 👑 Why I said NO when my client wanted to give $1,000 cash for referrals. Instead, I created a VIP Crown Towers experience that: 👑 Generated instant excitement 👑 Created endless social buzz 👑 Built stronger brand connections 👑 Cost less, but felt worth 10x more Sometimes the best strategies aren't about spending more – they're about thinking differently. When building a brand, experiences create stories. Money just pays bills. An unforgettable luxury stay becomes dinner table conversation, social media content, and memories that last forever. Cash? It's forgotten the moment it hits the bank account. That's the power of strategic brand thinking – turning everyday transactions into moments worth talking about. Want to see how? Full story in slides Ready to turn your business into a brand-building machine? 👉 DM me 🎥 my idea brought to life by @bernardmarcelo #emmersyn #emmersyn_brandstrategy #brandingperth #brandstrategist #brandingstrategy #brandingtips #brandbuilding101 #brandingidentity #perthbranding #perthbrandstrategist #brandexpert #brandingconsultant #brandingpersonal #brandingproject #brandingstrategist #rebranding #brandingandmarketing #brandingquotes #brandingservices #brandingspecialist #brandingadvice #businessbranding #brandingforwomen #brandingcompany #brandingmarketing #brandingprocess #perthbranding #brandstrategy #marketing #brandbuilding
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Experience > Money 👑 Why I said NO when my client wanted to give $1,000...

Here's the truth about building a brand vs. just running a business: When you have a strong brand, you don't have to convince – you just connect. Your audience already knows who you are, what you stand for, and why they need you in their lives. You shift from constantly pushing sales to simply serving a community that's already bought into your vision. That's the magic of branding: turning cold calls into warm welcomes. Because when your brand speaks for itself, your products practically sell themselves. #emmersyn #emmersyn_brandstrategy #brandingperth #brandingstrategy #brandingtips #branding101 #brandingidentity #perthbranding brandinginspiration #brandexpert #brandingconsultant #brandingpersonal #brandingproject #brandingstrategist #rebranding #brandingandmarketing #brandingquotes #brandingservices #brandingtips #brandingspecialist #brandingadvice #businessbranding #brandingforwomen #brandingcompany #brandingmarketing #brandingprocess #perthbranding #brandstrategy #marketing #brandbuilding
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Here's the truth about building a brand vs. just running a business: When you have...
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Do you have a podcast? I was honored to be interviewed by Laura on Podcasting...

Most businesses think a logo is a brand. Let me show you the difference between two coffee shops on the same street: ☕ Shop A: "Main Street Coffee" Logo: Perfectly designed coffee cup icon ✓ Sleek black and white colour palette ✓ Professionally designed business cards ✓ Transactional process of buying a coffee ✓ Don't ever remember your name Business Outcome: Blends into the background Monthly Revenue: $150,000 ☕ Shop B: "Roots & Grounds" Logo: Simple, hand-drawn coffee bean ✓ Earthy, reclaimed wood interior with living plant walls ✓ Sustainable ceramic mugs and recycled furniture ✓ Greet you by name and know your coffee order ✓ Weekly "Bean to Book" Community Book Club ✓ 5% of each sale supports coffee farming communities ✓ Monthly community workshops and local artist showcases ✓ Staff in organic cotton uniforms from local makers ✓ Partnerships with local community organisations Business Outcome: Community destination Monthly Revenue: $300,000 The Brutal Truth: A logo is what you see. A brand is what you feel. Shop A has a perfect logo. Shop B has a powerful brand. Branding Isn't About Looking Good. Branding Is About: ❤️Emotional connection ❤️Shared values ❤️Creating belonging ❤️Telling a story bigger than your product/service As we make our way into 2025, customers won't buy just products. They'll invest in experiences and identities they align with - they yearn to belong! Your logo is a placeholder, how you are recognised - but what does it mean? Your brand is your business's soul. So as a brand strategist, no I don't create logos, I design stories, I create experiences, I build culture and expand the customer journey to attract your dreamy clients and keep them coming back for more (and bringing their friends with them) Which one are you building? #brandstrategy #businessgrowth #marketinginsights
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Most businesses think a logo is a brand. Let me show you the difference between...

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