How I signed 4 new clients last week without any marketing (and you can too)
The stronger your brand the easier it is to make sales
Last week, I signed four new clients without running a single, actually I don’t even think I had time to post on social media as I was travelling and running workshops in Karratha.
Sounds like magic, right? It’s not—it’s the power of a strong brand and authentic relationships. Here’s how it happened and four actionable tips you can implement in your own business.
How it Happened?
All four leads came through referrals from my network. These were people I have built relationships with, who trust me enough to recommend me to their clients and network. By the time I jumped on a free strategy call with each of these potential clients, most of the “selling” was already done. The referring person had vouched for me, my expertise, and my results.
These calls turned into easy, natural conversations. Each of these new clients knew exactly why they were reaching out to me, and they were ready to take the next step. The result? Four new clients signed in just one week—all while I was busy running workshops and focusing on other areas of my business.
So, how can you set your business up to thrive on referrals like this? Here are four key takeaways.
1. Build a strong brand that sells itself
Your brand isn’t your logo or how you look, it’s what people say about you when you’re not in the room Thanks Jeff Bezos). If your brand is strong, clear, and consistent, it builds trust – even when you’re not actively marketing.
How to do it: Define your unique value, create messaging that resonates with your audience, and ensure your visuals and tone align across all platforms. Your brand should make people feel confident recommending you.
2. Spend time creating genuine relationships
Referrals happen when people trust you and believe in your work. These connections aren’t built overnight—they’re the result of consistent, authentic interactions.
How to do it: Show up for your network. Share valuable insights, offer help when you can, and take time to connect on a personal level. Relationships are a long game, but they’re worth every second.
3. Leverage the power of advocacy
When someone refers you, they’re essentially doing the selling for you. Their trust in you becomes an extension of their own reputation, making the referred client much more likely to trust you too.
How to do it: Encourage happy clients to share their experiences. You don’t need to ask outright; often, exceptional service speaks for itself. You can also create subtle opportunities, like offering referral bonuses or simply thanking clients for sharing your work.
4. Make it easy to work with you
When your brand and systems are aligned, potential clients can seamlessly move from discovery to action. If the process feels smooth and professional, it increases trust and makes the decision to work with you much easier.
How to do it: Streamline your onboarding. Have clear options for how people can work with you, whether through free strategy calls, direct booking links, or testimonials that showcase your work.
Final Thoughts
The truth is, referrals are earned. They come from building a brand and relationships that inspire confidence. When your business is set up to deliver real value and memorable experiences, people will naturally recommend you.
If you’re ready to build a brand that brings in referrals and makes sales easier, let’s chat. I can help you build your own brand that makes money when you are doing what you love.
