From hustle to freedom: how a business freedom mindset changes everything

Last Friday night, I did something I almost never do, I watched a movie – not revelational I know but I had a massive drop in moment….here’s what happened

I couldn’t find anything I wanted to see at the cinema, so I ended up at home watching The Materialist with Dakota Fanning. And I realised this was the first time in forever that I’d actually sat down to watch something purely for entertainment.

In the whole two and a half years I’ve lived here, I don’t think I’ve turned on “normal” TV once. I barely even watch Netflix anymore, because most nights I’m watching brand and business content of Stephen Bartlett, Ryan Serhant, Taki Moore, Alex Hormozi, Chris Do. Always upskilling and learning.

But that Friday night, as I sat watching the movie, it crated white space for me to think and analyse. My mind started wandering and I found myself thinking about life and work, and that creeping feeling I sometimes have, feeling resentment.

As you know, running a business never really stops. There’s always more to do. And my why, my biggest why, has always been about time and freedom. 

I started my business so I could spend my time how I want, travel, make memories, and live fully. So, when I’m working in the business or on the business, it can feel like it’s chewing up the very thing I’m working so hard for.

But then a different thought dropped in….which was….

While I might have to work hard now, I’m building something that creates freedom for me in the future. Everything I’ve been working on, especially right now as I create The Brand Way™ and distil my IP into something scalable, is what makes that future possible, it’s all part of developing a business freedom mindset.

I always knew from the start of my business that the goal was to build one-to-many model. I even gave myself a five-year plan for that. I’m now in my third year and right on track to hit the goal I set.

And on Friday night, I had a reframe on my thoughts about my time spent on business which was, actually – the work I’m doing now is what buys me that freedom later. It’s not chewing up my time, it’s creating it.

It was such a simple reframe, but it completely shifted how I feel about the hustle mode for now and invited a sense to settle over me while I build out The Brand Way™.

Because it’s the very thing I’ve been working toward since the beginning, and now I can finally feel it starting to come together.

I share this in case my reframe helps you have the same shift – that while the work can feel relentless now, it’s actually building the life you want. Would love to hear from you!

If you also have business freedom mindset and looking to grow your brand strategically while keeping your time and energy focused, I can help as your Fractional Chief Brand Officer. Let’s connect and explore how to turn your brand into a powerful, scalable asset.

Speak soon