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Brand

Is your brand costing you premium clients
Brand · Business

Is your brand costing you premium clients

July 25, 2025July 25, 2025

Ever wondered how much easier your business could be if your brand was doing the heavy lifting for you?

Read More Is your brand costing you premium clientsContinue

How to make your brand name your superpower
Brand · Business

How to make your brand name your superpower

July 14, 2025July 16, 2025

When Anna came to me, I could see and hear how unsure, embarrassed even, she was about her business name. Every time someone asked what she did for a living, she’d mumble something about being a photographer who works with families… and their dogs.

Read More How to make your brand name your superpowerContinue

From high to low feeling and I didn’t know why
Brand · Business

From high to low feeling and I didn’t know why

July 9, 2025July 16, 2025

You know those days, the ones where you’re absolutely winning, signing new clients, dollars flowing in, ticking things off your task list! You feel on top of the world right! 

Read More From high to low feeling and I didn’t know whyContinue

I wanted to scream so I hired 4 VAs in 24 hours instead
Brand · Business

I wanted to scream so I hired 4 VAs in 24 hours instead

July 3, 2025July 16, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.

Read More I wanted to scream so I hired 4 VAs in 24 hours insteadContinue

The marketing element you didn’t know you are missing
Brand · Business

The marketing element you didn’t know you are missing

June 30, 2025July 16, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…You’re not alone and you’re not doing it wrong. But you are missing half the equation.

Read More The marketing element you didn’t know you are missingContinue

The hidden cost of DIYing your brand that you can’t see
Brand · Business

The hidden cost of DIYing your brand that you can’t see

June 20, 2025June 20, 2025

So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…

Read More The hidden cost of DIYing your brand that you can’t seeContinue

You’ve rebranded your business, now what?
Brand · Business

You’ve rebranded your business, now what?

June 9, 2025June 9, 2025

You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…

Read More You’ve rebranded your business, now what?Continue

3 things I do that turns my leads into loyal clients
Brand · Business

3 things I do that turns my leads into loyal clients

December 16, 2024December 16, 2024

My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…

Read More 3 things I do that turns my leads into loyal clientsContinue

WHY I said NO to my client wanting to give away $1,000 for referrals
Brand · Business

WHY I said NO to my client wanting to give away $1,000 for referrals

December 16, 2024July 16, 2025

When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.

Read More WHY I said NO to my client wanting to give away $1,000 for referralsContinue

How to make every brand touchpoint form part of your story
Brand · Business

How to make every brand touchpoint form part of your story

December 2, 2024December 16, 2024

When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.

Read More How to make every brand touchpoint form part of your storyContinue

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22
6

Spend money on shitty winter clothes I hate..... or escape the coldest Perth winter in...

The moment she started crying is when everything clicked

A story from my February brand retreat.

We were working through my brand framework with one of the attendees, but everything felt surface level.

So I pulled her aside and started digging deeper - asking the hard questions about why she does what she does.

After some gentle pushing, she broke down crying.

She'd never connected the dots before, but suddenly realised why podcasting meant everything to her.

As a child, a teacher mocked her voice when reading aloud in class. She was so humiliated she became terrified of having a voice at all.

But podcasting gave her everything she'd been denied: 

✨ A safe space to speak
✨ The ability to fix mistakes 
✨ A way to give others like her a voice too

In that moment, her entire brand transformed. What had felt surface-level suddenly had depth, authenticity, and a powerful story that made people feel something.

This breakthrough became the core foundation of her brand - her messaging, her unique positioning, everything now flows from this authentic story.

She finally understood her why and could communicate it in a way that deeply resonates with her ideal clients.

I'm not just teaching a framework - I'm digging into your brand with you.

You can get any framework online and try to work through it yourself. But without someone to ask the right questions and help you connect the dots... you'll stay surface level.

My process: Find your emotional core → Build authentic foundations → Create visuals that mirror your real story

Ready to uncover your story?

I have two 2-day retreats coming up: 

📍 Perth (4 spots left)
📍 Gold Coast

If you've been feeling stuck on the 'why' behind your brand, this is exactly what you need.

Comment RETREAT for more info

----------------------------------------

Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.

#brandstrategist #emmersyn #brandretreat #perthevents #perthbrandstrategist
8
4

The moment she started crying is when everything clicked A story from my February brand...

8
1

Branding is how you influence the way people think and feel about your business. When...

I broke down brand in one of the most simplest ways....

📍What it is
📍How times have changed
📍Why you need it
📍What it does for you

Everyone is throwing the word around, including me, and no one is telling you what it really is.

I'm going to change the conversation and lift the lid on your most powerful yet underdeveloped asset.

Have a read and let me know what you think.

And if you want to work with me to build yours, I have 4 spots left in my Perth retreat.

8 hours of my eyes, brain and attention building YOUR brand.

-----------------------------------
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She has worked with over 100 brands in the last 2 years. 

She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
8
0

I broke down brand in one of the most simplest ways.... 📍What it is 📍How...

If you are in Bali this Wednesday, @tribal_bali is hosting me for a fireside chat about all things brand.

A candid, no questions off limits conversation about how to leverage you brand for exponential growth in 2025 and beyond.

📍Wednesday 5pm at Tribal in Pererenan.

See you there x

-----------------------------------
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
3
0

If you are in Bali this Wednesday, @tribal_bali is hosting me for a fireside chat...

19
7

I nearly fell off my chair when two founders said this to me the other...

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