Fractional Chief Brand Officer: the proven way to improve brand perception
Businesses are finally waking up to the fact that a brand is more than just a logo. How your business…
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3 big things I learnt about myself
Watching King Richard reminded me of something powerful: doubt is wasted energy. Venus Williams wasn’t raised to question her ability, she was raised to protect her vision, and her environment reflected that.
It made me realise how often I let self-doubt creep in, even though the evidence says otherwise. And the truth is, the first version of anything isn’t failure, it’s the milestone that sets everything else in motion.
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My $40,000 idea for The Lip Lab
How my idea made $40,000+ for the lip lab
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The one thing most founders overlook (until it’s too late)
The one thing most founders overlook (until it’s too late)
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The big mistake I see entrepreneurial founders making
How much longer can you really afford to waste?
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Why Coles went from 4 brands to 1 and what you can learn from this
Recently, Coles announced they’re consolidating all of their liquor stores under one brand — Liquorland.They’re taking Liquorland, Liquorland Cellars, and…
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The woman kept tearing me down
They were threatened by me, even though I was their manager, and that meant attacking my relationships, being manipulative, creating behind the scenes drama.
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Why I hired a business coach before I even I started my business
Six months before I even had a business, I hired a business coach. Sounds a little wild, right? But that single decision became the catalyst that changed everything. It collapsed years of trial and error into a few short months and gave me the confidence to leave my corporate role with contracts already signed and five-figure months locked in.
Because here’s what I know now: you can always make more money, but you can’t make more time.
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So much for a day off
I told myself that Sunday was going to be a full switch-off day. No work, no planning, just space to reset before the week ahead. But this is what happened…
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Purpose, Consistency, and Authenticity: Branding Secrets from the Williams Sisters
Behind every powerful brand lies more than talent — it’s about purpose, consistency, and authenticity. Serena and Venus Williams didn’t just dominate the tennis court; they built identities that resonate far beyond sport. Their journey offers timeless lessons on staying true to your values, showing up with unwavering consistency, and letting authenticity drive connection. In this article, we’ll unpack the branding secrets behind the Williams sisters’ global success and explore how you can apply the same principles to grow and strengthen your own business brand.
