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Month: June 2025

The marketing element you didn’t know you are missing
Brand · Business

The marketing element you didn’t know you are missing

June 30, 2025July 16, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…You’re not alone and you’re not doing it wrong. But you are missing half the equation.

Read More The marketing element you didn’t know you are missingContinue

The hidden cost of DIYing your brand that you can’t see
Brand · Business

The hidden cost of DIYing your brand that you can’t see

June 20, 2025August 13, 2025

So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…

Read More The hidden cost of DIYing your brand that you can’t seeContinue

You’ve rebranded your business, now what?
Brand · Business

You’ve rebranded your business, now what?

June 9, 2025August 13, 2025

You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…

Read More You’ve rebranded your business, now what?Continue

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LAST 24 HOURS to join me at the Brand Retreat this Thursday in Perth. @thereal_emgee attended in February and said......"Going to her Build a Brand VIP Day was one of the most helpful single days in business for me. I walked away with more clarity on my brand than I have ever had in 8 years." If you want more leads, more revenue, more referrals, and a business that grows even when you’re not hustling 24/7 - this day is for you. The truth is, you can achieve all of this by building a brand that works for you. A brand that attracts your ideal clients, positions you as the go-to in your space, and makes selling easier because people already trust you. Every day you delay is costing you opportunities, money, and future growth. At the Build Your Brand in a Day Retreat, I’ll help you: 🔥Leverage your unique story to stand out 🔥Build a brand that attracts and converts 🔥Increase the perceived value of what you sell 🔥Create a clear plan to grow with ease This is your FINAL chance to secure a seat and walk away with clarity, confidence, and a brand that moves your business forward. Doors close tomorrow night. DM me “RETREAT” now to grab your spot.
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LAST 24 HOURS to join me at the Brand Retreat this Thursday in Perth. @thereal_emgee...

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Your story is your biggest brand asset, this is where I start building a brand....

I experienced years of toxicity before I finally took a bet on myself to run my own business. The toll of the stress from corporate life impacted me so badly, my sleep, my health, I used to shake with the emotional impact, and I finally hit breaking point. This is a little of my story and why I love the people I get to work with and support now. I have all the FREEDOM I ever wanted, creative, financial, location, and time. To everyone of you who supports me, just know it never goes unnoticed. Thank you for making this phase of my career so amazing. Cass xox
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I experienced years of toxicity before I finally took a bet on myself to run...

The one-day event that will change how you run and grow your business. During this in-person Brand Immersion, we’ll turn your brand into the most valuable asset your business owns - the one that works while you don’t. You’ll spend a full day with me mapping the positioning, perception and strategy that will compound your growth for years to come. Inside the day, we’ll: ✨ Uncover the one thing your brand must stand for to be remembered ✨ Shape your positioning so you’re the obvious choice in your market ✨ Map the strategy that connects your vision, messaging, and visuals ✨ Create the building blocks for consistency (so your brand works even when you’re not online) ✨ Pinpoint the quick wins that get you noticed faster You’ll walk away with: ✅ A crystal-clear brand direction ✅ A strategy you can action immediately ✅ The confidence to show up knowing your brand is doing the heavy lifting Two dates only: 📍 Perth – 14th August 📍 Gold Coast – 17th September If you’ve ever thought: 💭 “I’ve outgrown my brand but don’t know what’s next” 💭 “I want my brand to work harder so I don’t have to” 💭 “I’m ready for more, but need a clear plan to get there” This is your invitation to step away from the noise, into a space designed for clarity, creativity, and momentum, and walk out with the brand you’ve been waiting for. Last chance to join the Perth retreat this Thursday - 3 spots left. ........................ Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.
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The one-day event that will change how you run and grow your business. During this...

Your brand makes you money. It's that simple. It also compounds business growth exponentially. But founders are still equating it to a visual identity - that is a signal, a street sign, a decider, but it isn't the brand. Your brand works across the whole business. It is the DNA and backbone. It is the source that influences every decision to ensure alignment and consistency. You need to UNDERSTAND it in order to be able to build it. We are in the BRAND ERA, and you can't afford to ignore it any longer. If you haven't actually defined who your brand is, you can't build one. Can you tell me your vision, values, story, uniqueness, personality, tone of voice - how do you want your brand to make people feel? And then, HOW does your colours font, imagery reinforce these elements? I built a one day immersion on brand to GIVE YOU these foundational elements, we define your: ✔️PURPOSE ✔️POSITIONING ✔️PERSONALITY ✔️PICTURE I have 3 spots left on Thursday. Don't keep putting it off because you are dragging your business down. This is the absolute crucial foundation work you need to cover to start building up. Comment BRAND for more info. ........................ Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.
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Your brand makes you money. It's that simple. It also compounds business growth exponentially. But...

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Same amazing venue to spend the day immersed in the big picture of your brand...

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