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Month: June 2025

The hidden cost of DIYing your brand that you can’t see
Brand · Business

The hidden cost of DIYing your brand that you can’t see

June 20, 2025June 20, 2025

So, I asked permission….“can I be honest with you?”…..I was chatting in my DMs with a client I helped with a…

Read More The hidden cost of DIYing your brand that you can’t seeContinue

You’ve rebranded your business, now what?
Brand · Business

You’ve rebranded your business, now what?

June 9, 2025June 9, 2025

You’ve just been through a rebrand, worked with a strategist (hopefully me), you have strong foundations in place, a clear…

Read More You’ve rebranded your business, now what?Continue

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Another 12 months with Success School. 

I started with Steph and Tim in September 2022, 6 months before I left my corporate role and even launched my business....

I know it has made all the difference, and I wouldn't have the biz I do today without their support.

AND they run retreats around the world, how can I say NO to that?! Totally values aligned.

Here's to our 4th year together 😍

@stephgorton__  @realtimfrey  @successschool__
34
4

Another 12 months with Success School. I started with Steph and Tim in September 2022,...

Hot off the press 🔥 @nicholadavenportcoaching your brand strategy has just landed in your inbox 💌

This is an epic personal brand for Nichola who is a life coach that's passionate about helping women reconnect with themselves and create lives they're genuinely excited to wake up for.

This new brand direction is warm, nurturing, vibrant, and optimistic; designed to connect with women who feel lost, stuck in Groundhog Day patterns, or like everyone else is defining their lives – and instead, helps them remember who they are and live life at full range.

This brand is all about living the full spectrum of life, to "dance in the rain".

Nichola is a passionate life coach who helps women move from "looking successful on the outside but crumbling inside" to finding adventure in ordinary moments and creating a life of memories.

I am beyond excited for this concept.

Can't wait to talk you through it on Tuesday xo

📷 Nichola captured beautifully by @belleverdiglione

______________________________________
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
30
2

Hot off the press 🔥 @nicholadavenportcoaching your brand strategy has just landed in your inbox...

Life is so much better with you in it.

After a few years in business, watching so many of my biz friends sharing their special times with their biz wifey, I kept wondering if I will ever find my own.

I really wanting to find someone like that for me....

but was I ever going to find the perfect fit?

Someone I connected with at every level, that could go deep, but then also be surface level, silly, fun, and up for anything kind of spirit.

And then I finally found you, and you were absolutely worth the wait!

Having someone that is on the same journey as you, that you can talk to about anything, to get things off your chest, to share your worries, struggles, fears, and wins is beyond priceless.

Thank you for supporting, cheering me on and believing in me when I don't myself.

For talking things through with me, showing me the bigger picture and the things I can't yet see.

You have made all the difference this year, business is less lonely now, and our time together just keeps getting better as we get to know each other deeper

Love you
@belleverdiglione 

PS Belle is super happy in the first picture because she just clocked that I was wearing pants (not a dress or skirt) for the first time ever hahahaha
33
9

Life is so much better with you in it. After a few years in business,...

WOW, what a MASSIVE pinch me moment last night!

Walking into the Shit Show event, I had the best realisation ever when I saw so many beautiful epic humans in the room that I had worked with.

What an honour to have been chosen by all these women to build incredible brands for their busiensses and life passion.

I can't explain that feeling.

I don't take their trust in me lightly. 

Every brand I work on becomes a part of me, and I never lose my interest or care.

To every one of you from last night, thank you for choosing and trusting me.

It would have been epic to get a photo altogether, but let's be honest, that would have been like herding a bunch of very, very chatty cats 😂🐈

So a hall selfies instead and an honourable addition to the patient who couldn't make it x

@salonsocietyaus 
@growandexpandwiths 
@nicholadavenportcoaching
@jessicajane_og 
@thelifestylephodographer
@mummytimebeauty 
@belleverdiglione 
@_heidianderson 

THANK YOU 😘
30
5

WOW, what a MASSIVE pinch me moment last night! Walking into the Shit Show event,...

16
4

Your business name could be your biggest brand asset, but only if you own it....

Most people don’t realise what a brand actually is and what it does - not really.

It’s not just a logo or a look.

It’s the thing that makes people trust you faster.

Be ready to buy before talking to you.

Communicate how you will feel before connecting with you.

Refer you without hesitation.

And see you the way you always saw yourself.

It’s only once you’ve got it, once it’s working for you, that you get it.

And once you get it, you’ll never not value it again.

This is what I’m here to do.

One business, one brand, one founder at a time.

Thanks @stephgorton__ & @belleverdiglione for talking about me in the nicest way. It's a beautiful reminder of why I do this work.

______________________________________
Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
35
4

Most people don’t realise what a brand actually is and what it does - not...

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