3 things I do that turns my leads into loyal clients
My 3-step proven approach that works without fail. In today’s business world, getting leads isn’t the hard part – it’s…
WHY I said NO to my client wanting to give away $1,000 for referrals
When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.
How to make every brand touchpoint form part of your story
When it comes to branding, consistency is everything. Every touchpoint – from your website to your packaging – should reinforce your brand story. It’s how you build recognition, connection, and loyalty with your audience.