#brand #brandstrategy #strongbrand #rebrand #relationships #brandbuilding

When my client proposed giving away $1,000 for referrals, it seemed like a generous and straightforward strategy. After all, who doesn’t love cash rewards? But as a brand strategist, I saw an opportunity to create something far more valuable than a one-time transaction.

Here is my response to this interesting question I was asked on weekend: “I’m thinking of emailing some full-time dance training schools here in Perth about putting on a mini workshop. Would you suggest I wait to have my branding sorted first, or do you think I could still go ahead?”