Law 8: Why your program names matter more than you think
Why the words you use in your program names shape behaviour, decisions, and growth and how positive framing makes your brand easier to scale.
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What people will pay is decided by how you frame your business
Frame your business the right way so people understand its true value, charge your worth, and attract clients who are ready to invest.
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Law 26: Playing in the wrong market is costing you thousands
Law 26 from Diary of a CEO shows why your skills are not the problem, your positioning and audience are.
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Brand association is not coincidence, it’s designed
Brand association isn’t a coincidence. Learn how intentional branding creates strong associations that keep your business top of mind.
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Business branding: Reasons you need brand before marketing
Business branding is the foundation of successful marketing.
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The future of leadership: Are you ready for what’s next
Explore the future of leadership and how founder-led businesses can grow beyond a logo with smart, flexible executive strategies.
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Fractional Chief Brand Officer: the proven way to improve brand perception
Learn how a Fractional Chief Brand Officer can improve brand perception, guide your team, and grow your business without hiring someone full-time.
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3 big things I learnt about myself
Watching King Richard reminded me of something powerful: doubt is wasted energy. Venus Williams wasn’t raised to question her ability, she was raised to protect her vision, and her environment reflected that.
It made me realise how often I let self-doubt creep in, even though the evidence says otherwise. And the truth is, the first version of anything isn’t failure, it’s the milestone that sets everything else in motion.
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My $40,000 idea for The Lip Lab
How my idea made $40,000+ for the lip lab
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The one thing most founders overlook (until it’s too late)
The one thing most founders overlook (until it’s too late)
