Ansett is back! Why this is an incredibly smart brand move
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Ansett is back! Why this is an incredibly smart brand move

Most brands struggle for years just to be remembered. Ansett’s revival was a strategic move to leverag long term familiarity and brand positioning, rather than current brand value. Sometimes the breakthrough is about reframing something familiar rather than building something new.

If your brand needs that kind of strategic repositioning, the Build your Brand in a Day Retreat is exactly where you have to be in.