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Month: July 2025

Is your brand costing you premium clients
Brand · Business

Is your brand costing you premium clients

July 25, 2025July 25, 2025

Ever wondered how much easier your business could be if your brand was doing the heavy lifting for you?

Read More Is your brand costing you premium clientsContinue

How to make your brand name your superpower
Brand · Business

How to make your brand name your superpower

July 14, 2025August 13, 2025

When Anna came to me, I could see and hear how unsure, embarrassed even, she was about her business name. Every time someone asked what she did for a living, she’d mumble something about being a photographer who works with families… and their dogs.

Read More How to make your brand name your superpowerContinue

From high to low feeling and I didn’t know why
Brand · Business

From high to low feeling and I didn’t know why

July 9, 2025August 13, 2025

You know those days, the ones where you’re absolutely winning, signing new clients, dollars flowing in, ticking things off your task list! You feel on top of the world right! 

Read More From high to low feeling and I didn’t know whyContinue

I wanted to scream so I hired 4 VAs in 24 hours instead
Brand · Business

I wanted to scream so I hired 4 VAs in 24 hours instead

July 3, 2025July 16, 2025

If you’ve been launching ads, tweaking funnels, writing the emails, posting on socials – but it still feels like you’re doing all the things and it’s not landing…it’s because there are actually two types of marketing and you are missing one.

Read More I wanted to scream so I hired 4 VAs in 24 hours insteadContinue

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16
2

This morning I felt like jumping on my bike and riding down to grab a...

Your competitors are charging 3x more for the same service. 

Here's why customers happily pay them while negotiating you down:

Because your brand looks budget and potential clients  expect your pricing to be the same.

Here's 3 steps to take help you start commanding premium rates:

1. AUDIT YOUR VISUALS
Screenshot your website, socials, and marketing materials. Compare them to premium competitors. 

If you can't see the quality difference, your customers definitely can. Professional design = premium pricing power.

2. ELEVATE EVERY TOUCHPOINT
Email signatures, proposals, packaging – every interaction shapes perception. 

When touchpoints scream quality, clients stop questioning rates and start appreciating value.

3. SPEAK WITH AUTHORITY
Eliminate discount language and apologetic tones. Premium brands don't compete on price – they command it through confident communication that demonstrates unquestionable expertise.

Perception of your brand directly determines your profit margins. 

Invest in looking the part and watch your pricing power transform overnight.

What's one brand touchpoint you're upgrading this week? 

Drop it below 👇 and share it with someone who will find this helpful.
13
2

Your competitors are charging 3x more for the same service. Here's why customers happily pay...

15
2

That moment when you are making content, but then your mind goes completely blank 🙃

Which would you prefer to read, before or after?

This section was prime website realestate on the newly branded @socialcreatif website.

There were too many words for the target audience - men.

Did you know men skim read, read in an F pattern and are drawn towards success cue key words?

The line spacing was too tight, making it too hard to read.

There was too much bolding on the wrong places. Bolded words are used to help draw your eye along the content and anchor key messages.

I suggested the tweaks over a few revisions and the after is SO much easier to digest, and the message speaks clearly.

A lot of what I do is subtle tweaks behind the scenes that you'll never know about, but they make all the difference.

-----------------------------------------------------------

Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework.

She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty.

Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.

#brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgrowthstrategy #perthbrandstrategist
5
2

Which would you prefer to read, before or after? This section was prime website realestate...

We started with a name and a story, and now we've built a brand around it.

This is a consulting brand for the hair industry, but I've designed it so that it can evolve into personal development, too.

This brand embodies every part of the founder and business owner and everything she's passionate about. 

The mood board is so perfectly aligned with her story, her vision, and her impact.

When you build a brand around the transformation, not the offer, it is timeless and can be evolved.

You should only ever brand once, so do it properly the first time and save money on wasted visual identities that don't hit the mark.

This baby has moved to the design development phase, and I can't wait to see it brought to life.

--------------------------------------

Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework.

She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty.

Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.

-----------------------------------------------------------

Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework.

She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty.

Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.

#brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgro
7
0

We started with a name and a story, and now we've built a brand around...

Are trends secretly holding your brand back?

Trends are everywhere, in your feed, inbox, or every corner of the internet. 

It's tempting to think they're the magic shortcut your brand is missing.

But trends are actually a trap. 

They fade fast, they confuse your audience, and they stop you from building something that lasts.

Authenticity is what earns trust. 

Consistency is what builds loyalty. 

And leadership is what makes your brand unforgettable.

Here's my question: Are you chasing the crowd, or leading it?

-----------------------------------------------------------

Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework.

She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty.

Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too.

#brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgrowthstrategy #perthbrandstrategist
6
0

Are trends secretly holding your brand back? Trends are everywhere, in your feed, inbox, or...

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