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Month: July 2024

Welcome to my world!
Brand · Business

Welcome to my world!

July 26, 2024July 16, 2025

Insights from Behind the Brand Hey there, and welcome, I’m Cass your Business BFF and open book brand strategist! I’m…

Read More Welcome to my world!Continue

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22
6

Spend money on shitty winter clothes I hate..... or escape the coldest Perth winter in...

The moment she started crying is when everything clicked A story from my February brand retreat. We were working through my brand framework with one of the attendees, but everything felt surface level. So I pulled her aside and started digging deeper - asking the hard questions about why she does what she does. After some gentle pushing, she broke down crying. She'd never connected the dots before, but suddenly realised why podcasting meant everything to her. As a child, a teacher mocked her voice when reading aloud in class. She was so humiliated she became terrified of having a voice at all. But podcasting gave her everything she'd been denied: ✨ A safe space to speak ✨ The ability to fix mistakes ✨ A way to give others like her a voice too In that moment, her entire brand transformed. What had felt surface-level suddenly had depth, authenticity, and a powerful story that made people feel something. This breakthrough became the core foundation of her brand - her messaging, her unique positioning, everything now flows from this authentic story. She finally understood her why and could communicate it in a way that deeply resonates with her ideal clients. I'm not just teaching a framework - I'm digging into your brand with you. You can get any framework online and try to work through it yourself. But without someone to ask the right questions and help you connect the dots... you'll stay surface level. My process: Find your emotional core → Build authentic foundations → Create visuals that mirror your real story Ready to uncover your story? I have two 2-day retreats coming up: 📍 Perth (4 spots left) 📍 Gold Coast If you've been feeling stuck on the 'why' behind your brand, this is exactly what you need. Comment RETREAT for more info ---------------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle. #brandstrategist #emmersyn #brandretreat #perthevents #perthbrandstrategist
8
4

The moment she started crying is when everything clicked A story from my February brand...

8
1

Branding is how you influence the way people think and feel about your business. When...

I broke down brand in one of the most simplest ways.... 📍What it is 📍How times have changed 📍Why you need it 📍What it does for you Everyone is throwing the word around, including me, and no one is telling you what it really is. I'm going to change the conversation and lift the lid on your most powerful yet underdeveloped asset. Have a read and let me know what you think. And if you want to work with me to build yours, I have 4 spots left in my Perth retreat. 8 hours of my eyes, brain and attention building YOUR brand. ----------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She has worked with over 100 brands in the last 2 years. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
8
0

I broke down brand in one of the most simplest ways.... 📍What it is 📍How...

If you are in Bali this Wednesday, @tribal_bali is hosting me for a fireside chat about all things brand. A candid, no questions off limits conversation about how to leverage you brand for exponential growth in 2025 and beyond. 📍Wednesday 5pm at Tribal in Pererenan. See you there x ----------------------------------- Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across brand, marketing, and sales. She helps 6 & 7-figure founders globally to build brands that attract better clients, convert with ease, and positions them as the go-to with less hustle.
3
0

If you are in Bali this Wednesday, @tribal_bali is hosting me for a fireside chat...

19
7

I nearly fell off my chair when two founders said this to me the other...

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