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Month: July 2024

Welcome to my world!
Brand · Business

Welcome to my world!

July 26, 2024July 16, 2025

Insights from Behind the Brand Hey there, and welcome, I’m Cass your Business BFF and open book brand strategist! I’m…

Read More Welcome to my world!Continue

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16
2

This morning I felt like jumping on my bike and riding down to grab a...

Your competitors are charging 3x more for the same service. Here's why customers happily pay them while negotiating you down: Because your brand looks budget and potential clients expect your pricing to be the same. Here's 3 steps to take help you start commanding premium rates: 1. AUDIT YOUR VISUALS Screenshot your website, socials, and marketing materials. Compare them to premium competitors. If you can't see the quality difference, your customers definitely can. Professional design = premium pricing power. 2. ELEVATE EVERY TOUCHPOINT Email signatures, proposals, packaging – every interaction shapes perception. When touchpoints scream quality, clients stop questioning rates and start appreciating value. 3. SPEAK WITH AUTHORITY Eliminate discount language and apologetic tones. Premium brands don't compete on price – they command it through confident communication that demonstrates unquestionable expertise. Perception of your brand directly determines your profit margins. Invest in looking the part and watch your pricing power transform overnight. What's one brand touchpoint you're upgrading this week? Drop it below 👇 and share it with someone who will find this helpful.
13
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Your competitors are charging 3x more for the same service. Here's why customers happily pay...

15
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That moment when you are making content, but then your mind goes completely blank 🙃

Which would you prefer to read, before or after? This section was prime website realestate on the newly branded @socialcreatif website. There were too many words for the target audience - men. Did you know men skim read, read in an F pattern and are drawn towards success cue key words? The line spacing was too tight, making it too hard to read. There was too much bolding on the wrong places. Bolded words are used to help draw your eye along the content and anchor key messages. I suggested the tweaks over a few revisions and the after is SO much easier to digest, and the message speaks clearly. A lot of what I do is subtle tweaks behind the scenes that you'll never know about, but they make all the difference. ----------------------------------------------------------- Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too. #brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgrowthstrategy #perthbrandstrategist
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Which would you prefer to read, before or after? This section was prime website realestate...

We started with a name and a story, and now we've built a brand around it. This is a consulting brand for the hair industry, but I've designed it so that it can evolve into personal development, too. This brand embodies every part of the founder and business owner and everything she's passionate about. The mood board is so perfectly aligned with her story, her vision, and her impact. When you build a brand around the transformation, not the offer, it is timeless and can be evolved. You should only ever brand once, so do it properly the first time and save money on wasted visual identities that don't hit the mark. This baby has moved to the design development phase, and I can't wait to see it brought to life. -------------------------------------- Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too. ----------------------------------------------------------- Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too. #brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgro
7
0

We started with a name and a story, and now we've built a brand around...

Are trends secretly holding your brand back? Trends are everywhere, in your feed, inbox, or every corner of the internet. It's tempting to think they're the magic shortcut your brand is missing. But trends are actually a trap. They fade fast, they confuse your audience, and they stop you from building something that lasts. Authenticity is what earns trust. Consistency is what builds loyalty. And leadership is what makes your brand unforgettable. Here's my question: Are you chasing the crowd, or leading it? ----------------------------------------------------------- Cassandra takes founders through a brand-led growth journey, moving them from scattered or stagnant to clear, consistent, and in-demand by applying The Brand Way™ framework. She defines their brand’s core (purpose, values, positioning, message), builds it into every touchpoint so it works as an attraction and sales engine, and elevates it into a full brand ecosystem that generates authority, demand, and long-term loyalty. Throughout the process, she blends deep brand strategy with business growth thinking, helping her clients not just look like a brand, but learn how to run and grow like one too. #brandstrategist #brandconsultant #fractionalchiefbrandofficer #marketingandbranding #brandidentitydesign #branddevelopment #businessbrandingstrategy #brandgrowthstrategy #perthbrandstrategist
6
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Are trends secretly holding your brand back? Trends are everywhere, in your feed, inbox, or...

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