COMING SOON
The Brand Way launches in

Your invitation to RuN BUSINESS The BRAND WAY

Attract clients, convert with ease and double your revenue

The Brand Way™ is a step-by-step system that shows you how to build a brand that grows your business. for you.

Build a brand that does the heavy lifting

If you want a successful business, building a brand is no longer optional. Brand is the most powerful driver of ease, growth, and reputation.

The problem for founders is that until now, brand strategy has been either locked away inside $180K+ corporate roles, or delivered in one-off projects that leave founders asking: “What do I do now to bring this to life?”

The Brand Way™ is the first end-to-end system built for founders to take you on the full brand journey, from the moment you start a business, all the way through to building an aspirational brand that people trust, buy from, and recommend daily.

I’ve built over $150M in brand value using The Brand Way™ system. These are the exact strategies distilled into a plug-and-play membership that teaches you the theory, gives you the tools and practical steps to look, act and lead like a brand. You also have a Brand Strategist in your pocket working with you weekly to build your brand.

Trusted by 100’s of brands:

INTRODUCING

The Brand Way™ System

Learn how to shape perception, build trust, and create the kind of brand that makes sales with ease, receives referrals constantly, and achieves exponential growth. The system follows three clear stages every brand must move through:

1

Recognition

Create a brand where people instantly notice you and understand what you stand for.

2

Connection

Create trust and connection with your audience so they feel aligned, engaged, and invested in your world.

3

Aspiration

Elevate your brand into authority, desirability and ease. Become the brand people choose, even at a premium.

From starting with a $20k month in February to reaching my first $100k month in October, my revenue has increased every month since I started working with Cassandra
Kieren Parata
Paraty Property

Success stories

Don’t just take my word for it

Cass has the ability to draw out aspects of your brand that you couldn’t see so they are perfectly aligned with your audience and potential prospects. She made the process of building a brand seamless and simple, something that has been so complex in my mind for so long. The day after I implement the strategies and branding advice that I learnt from Cass I immediately received two inquiries on my brand-new brand. I couldn’t recommend her enough
Tim Frey
Cass is the person you don’t really know what she does until she does it! Cass was absolutely incredible in pulling out all the bits from my neurospicy brain and helping me see how consistent branding is not just your logo. Honestly, I am so grateful that I worked with Cass! My re-brand is everything I wanted and MORE!
Belle V.
You will get sooo much value from Cass, she will NEVER stop thinking about your biz, even when you are sleeping. She helped bring my many ideas and add brand all together. She is a powerhouse, honest, no BS branding expert
Heidi Anderson
Cass’s Brand VIP Day was one of the most helpful single days in business for me. I walked away with more clarity on my brand than I have ever in 8 years. Cass has an intuitive knack for this, it seems to run through every cell of her body, and it shows in her work. I couldn’t recommend her enough.
The Real Em GEe

FAQs

You’ve got questions…
We’ve got answers!

Have more questions that aren’t covered in the FAQ section? We would love to help!

Let’s chat

The Brand Way™ is designed for entrepreneurial founders who want to go beyond “just a logo” are think like a brand to build recognition, trust, and authority in their market. Whether you’re just starting out or scaling an established business, this system gives you this system gives you the knowledge, strategies, tools, and guidance to grow through every stage of brand maturity.

Other programs stop at the first stage – helping you define your brand or handing over a strategy document. The Brand Way™ goes further.

I’ve taken everything I learned building $110M+ in brand value at a corporate level and distilled it into a system tailored for founders. It doesn’t just define your brand – it shows you how to activate it, grow with it, and lead with it so you create the emotional connection and authority that turns a business into an aspirational brand.

This means you’re not left guessing. You get the education, strategy frameworks, and ready-to-use templates, all tied together in one clear system to guide you from recognition to connection to aspiration.

Perfect! The Brand Way™ will help you go beyond that. This system is designed to activate your brand, giving you the tools to create emotional resonance, consistency, and authority, the pieces other programs don’t teach you.

You can choose the level that suits you with 2 options:

DIY → Self-guided access to all modules, strategy frameworks, and templates.
Guided → Everything in DIY, plus group sessions for feedback, accountability, and clarity.

And if you ever want deeper 1:1 support, you can add on a Brand Accelerator Session with me at a discounted rate.

You’ll move from having scattered ideas about your brand to having a clear, consistent, and aspirational brand system that makes sales feel smoother, referrals more consistent, and your business lighter to run.

Yes. The Brand Way™ The Brand Way™ system is built from years of creating strategies across industries like beauty, property, coaching, wellness, fashion, and food. The principles of branding are universal, and the strategies and templates are designed to adapt to your business.

The Brand Way™ is designed as an ongoing journey. As your brand evolves, you’ll move from Recognition → Connection → Aspiration. You can stay in the membership as long as you like, layering in new strategy and tools as your business grows.