Your brand is not your logo

When you think of branding, do you straight away think of your logo and your fonts and colours?

If you answered YES, you wouldn’t be alone.

This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals. 

We’ll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We’ll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.

In this episode we cover:

• Cass also discussed the challenges of cancel culture and the importance of brands staying true to their values and voice to maintain authenticity and avoid backlash
• Cass Emmerson’s background in marketing, management, and various retail and corporate roles leading to her brand strategist career
• Understanding the role of a brand strategist in building emotional connections with customers and why hiring a brand strategist can help articulate and package your business identity. 
• The critical role of visual identity, including logos and colours, in customer recall and association
• Insight into neuromarketing and how it subconsciously influences customer behaviour
• The importance of authenticity in branding to maintain trust and avoid customer disconnect.

Host: Belle Verdiglione
Guest: Cassandra Emmerson
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