How your podcast can strengthen your brand

Ready to make your podcast a powerful part of your brand strategy?

Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.

By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.

Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.

Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!

How are you infusing your brand’s personality into your podcast?

Host: Laura McRae
Guest: Cassandra Emmerson
Podcast: Podcasting for Business Owners