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Month: May 2024

How to makes sales faster by building Know, Like & Trust
Brand

How to makes sales faster by building Know, Like & Trust

May 30, 2024November 26, 2024

This is why long form content is so powerful for your brand and podcasting add You Tube should be a…

Read More How to makes sales faster by building Know, Like & TrustContinue

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From the moment I started my business, I always knew that I wanted to make brand strategy accessible to ALL business owners. This is what drives me every single day. To move you away from putting all your hopes and dreams on a logo, some colours, and fonts - to building a brand that uses the power of psychology to work for you. Then, once we have built a magnetic brand, I want to show you how to manage it so it grows with you. My passion is to create a brand that brings in leads without you having to constantly show up so you can spend your time living life making memories - because for me, that is what it's all about. When a brand is strategically designed and implemented, it’s beyond powerful. Now, it’s my brand that does the heavy lifting for me. Whem I’m driving down south, watching YouTube, hanging out at events, and leads are constantly dropping in. People refer me, clients randomly reach out, and I’m not even actively marketing. That’s what happens when people know what you do, trust how you do it, and feel clear on why you’re the one. That’s why I care so much about this work, so more business owners can experience what it feels like when your brand starts working for you. I’ve got something really exciting in the works behind the scenes… but right now, The Branding Roundtable is where I’m helping you make that shift. So your brand can start doing the work to build a business that gives you more space, less hustle, and more clients who are already a yes before you even talk.
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From the moment I started my business, I always knew that I wanted to make...

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Most businesses are still operating like it’s 1999! You say the word “brand” but what...

I’ve always loved The Road Not Taken by Robert Frost and resonated with the hare and the tortoise story. Both are about choosing your own pace, your own path, and trusting that it’s leading you where you want to go. When I started my business 2.5 years ago, I didn’t follow the formula, I couldn't, because no one had any idea what brand even was (except those that were ahead of the game or who had worked with me). I was even told to call it marketing instead because “people don’t get brand.” But I said no. Because I got it and I knew the difference it could make. So I didn’t chase the trending reels. I didn’t copy the “scale fast” playbook. I didn’t do what everyone else was doing. Instead, I decided to stay in my lane, choose my path, and build my way, the Brand aligned way. The funny thing is…the advice I once resisted is now flipping to align with exactly what I’ve always done. They used to say: → “Perfection doesn’t matter.” But I disagreed and made my content look and feel high quality because with brand? It does. → “More content is better, even if it looks DIY.” I didn’t agree because visuals carry meaning. → “Sales first, brand later.” But I’ve always believed: relationships and brand is what makes selling easier. And now? people are finally building brand first. The way I always have. And that, I think, is the real power of staying true to you, because imagine if I hadn't. The best part is that this journey has been the most enjoyable, scenic, full of experiences, and still powerful for my business without being hard, because I built brand first which worked for me when I wasn't working. ______________________________________ Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across sales, retail, and brand. She helps 6 & 7-figure founders build brands that attract better clients, convert more easily, and position them as the go-to with less hustle. #emmersyn #emmersynbrandstrategy #thebrandway #brandingperth #brandingstrategy #brandingtips #branding101 #brandingidentity #brandinginspiration #brandingexpert #brandingconsultant #brandingpersonal #brandingpr
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I’ve always loved The Road Not Taken by Robert Frost and resonated with the hare...

I’ve always been really intentional about how I build my business... and this year, my focus has been to lean more into my feminine and actually embrace that part of me. And lately, I’ve been thinking a lot about what that really looks like in business. What it means for how I show up. How I sell. How I grow without burning out or compromising what matters most.. No ads. No cold outreach. No pressure. And I realised that without knowing, it's intuitively what I've done with focussing on building a magnetic brand — consistently showing up and creating value. And the right people have found me. It made me realise: Building a brand is the more feminine way to grow a business. It’s softer, but stronger than people think. It gives you freedom, flow, creativity, space. Could I push harder and chase bigger numbers? Sure. But at what cost? Right now, I’m choosing to nurture my energy, stay in alignment, and do work I actually love — with people who really value it. So if you’ve been feeling that too… If you’re craving a different way of doing business — You don’t have to chase the butterflies. Just build the garden. And if you want help designing yours, I’d love to be part of it.
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I’ve always been really intentional about how I build my business... and this year, my...

It’s not a coincidence. It’s not a coincidence that people are noticing you more. That you feel more confident. That someone just told you your prices are too low. That someone else came to you ready to buy without needing convincing. That people are saying you’re the one, even before you’ve said a word. This is what my clients tell me happens over and over after we’ve worked together. And what they often don’t realise is… This is their brand, doing exactly what it was designed to do. This is what a having a clear, intentional emotionally connected, strategically designed brand creates. This is the shift. This is what I do for you, and these results are why I love doing it! 📷 @belleverdiglione ______________________________________ Cassandra is a Perth-based (global roaming) Brand Strategist with 30+ years’ experience across sales, retail, and brand. She helps 6 & 7-figure founders build brands that attract better clients, convert more easily, and position them as the go-to with less hustle. #emmersyn #emmersynbrandstrategy #rebrand #whyrebrand #brandingperth #brandingstrategy #brandingtips #branding101 #brandingidentity #brandinginspiration #brandingexpert #brandingconsultant #brandingpersonal #brandingproject #brandingstrategist #rebranding #brandingandmarketing #chiefbrandofficer #brandingservices #brandingtips #brandingspecialist #brandingadvice #businessbranding #brandingforwomen #brandingcompany #brandingmarketing #brandingprocess #perthbranding #fractionalcbo
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It’s not a coincidence. It’s not a coincidence that people are noticing you more. That...

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Okay, I need to say something because this has come up a lot lately… People...

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